Haly- L Ltd

Reference number: 993665

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

AFS Compliance Ltd Reference number: 625035 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • HALY- L LTD (FRN 993665) is an AR of AFS Compliance Ltd (FRN 625035). When you use HALY- L's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from HALY- L, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01244 506335

  • Address

    Unit 3, Evolution, Lakeside Business Village, St. Davids Park, Deeside, CH5 3XP, United Kingdom

In the full report: 2 background checks

  • What kind of line 01244 506335 is, and the 2 other firms that give it
  • Who else gives the postcode CH5 3XP
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Asset Finance Solutions Trading name
  • Business Finance House Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14364612
Company status
Active
Company type
Private limited company
Incorporated
20 September 2022 (4 years old)
Registered office
Suite 1, First Floor Coachworks Arcade, Northgate Street, Chester, CH1 2EY, England
Nature of business
  • Other credit granting not elsewhere classified (SIC 64929)

Directors and company secretaries

Name Role Born Appointed Other companies
Anna Christine Whitley Director Jun 1965 20 Sep 2022 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 30 September 2025Micro-entity accountsNot audited

Total equity

£9,957

−75% from £40.3k

Employees (average)

1

Same as 1

Owed within a year

£4,246

−57% from £9,777

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14364612. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Haly- L’s history from the FCA register and Companies House, newest first.

Key events (3) All events (6)

2023

22 March 2023

  • Became an appointed representative

FCA register

2022

20 September 2022

  • Incorporated at Companies House
  • Anna Christine Whitley took control (75–100% of shares)

Companies House

In the full report: all 6 events

  • All 6 events in its history (3 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Haly- L

Other FCA-listed firms that share a director, phone number or address with Haly- L. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its phone number
2
share its postcode
2

In the full report: all 3 connected firms, named

  • How each is linked: the same phone number (2), the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Haly- L

Other firms of the same type (mortgage adviser or broker), nearest first.

In Deeside

Quidco LimitedDeesideAppointed representativeBusiness Finance House LimitedDeesideAppointed representativeLyubomir Petrov MirchevDeesideAppointed representativeGreenhouse Energy LimitedDeesideAppointed representativeChesterton Grant Mortgages Ltd.DeesideAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Haly- L

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 6 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Haly- L Ltd FCA authorised?
Haly- L Ltd (FRN 993665) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Haly- L?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Haly- L Ltd (FRN 993665) is an AR of AFS Compliance Ltd (FRN 625035). When you use Haly- L's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Haly- L, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Haly- L’s phone number?
The FCA register lists the phone number 01244 506335 for Haly- L. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 2 other FCA firms.
Is Haly- L a scam or clone?
Haly- L is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Haly- L?
Protection works through AFS Compliance Ltd, the principal firm responsible for Haly- L's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Haly- L?
Companies House lists one person with significant control of Haly- L: Ms Anna Christine Whitley (75–100% of shares).
Who runs Haly- L?
Companies House lists one director of Haly- L: Anna Christine Whitley.
How long has Haly- L been in business?
The company was formed on 20 September 2022.
What do Haly- L’s latest accounts show?
Its latest accounts, to 30 September 2025, show total equity of £9,957 (−75% from £40.3k).
Does Haly- L use any other names?
It trades as Asset Finance Solutions and Business Finance House.

Sources and links

The full report on Haly- L Ltd

£19.99 · Instant PDF download

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