Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2016
- Accounts filed up to 4 October 2020
- Its whole board of directors changed in June 2024
- On its latest accounts it owed £251k more than it owned
Responsible principal firm
Frasers Group Financial Services Limited Reference number: 311908 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- I Saw It First Limited (FRN 986444) introduces customers to Frasers Group Financial Services Limited (FRN 311908). Any regulated advice or arranging is done by the principal, not I Saw It First.
- Example: if I Saw It First refers you to a financial adviser, the advice should come from the principal firm, not from I Saw It First itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit A, Brook Park East Road, Shirebrook, Mansfield, Derbyshire, NG20 8RY, United Kingdom
In the full report: 3 background checks
- When isawitfirst.com first appeared online, and whether it can receive email
- What kind of line 0344 245 9200 is, and the 10 other firms that give it
- Who else gives the postcode NG20 8RY
Other names (1)
If you were contacted under any of these names, it is this firm.
- I Saw It First.com Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Frasers Group Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 10184572 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 May 2016 (10 years old)
- Registered office
- Unit A Brook Park East Road, Shirebrook, Mansfield, NG20 8RY, England
- Nature of business
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- Retail sale of clothing in specialised stores (SIC 47710)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alastair Peter Orford Dick | Director | Jun 1983 | 24 Jul 2024 | 691 other companies |
| Adam Lee Moore | Director | Aug 1986 | 5 Dec 2024 | 301 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 730
- closed down
- 221
- went insolvent
- 29
In the full report: all 730 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- The 29 that went into liquidation or administration
- The 11 on the FCA register
- The 262 companies these 2 directors run together
- All 13 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£53.9m
No earlier figure to compare
Profit before tax
−£6.75m
No earlier figure to compare
Total equity
−£251k
No earlier figure to compare
Cash at bank
£3.76m
No earlier figure to compare
Total equity is negative: on its last balance sheet the company owed £251k more than it owned.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 10184572. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
I Saw IT First’s history from the FCA register and Companies House, newest first.
2024
24 June 2024
- Board replaced: its only director left and 2 new directors took over
Companies House
2022
2 November 2022
- Became an introducer appointed representative
FCA register
27 July 2022
- Board replaced: all 5 directors left and a new director took over
- Frasers Group Trading Limited took control (75–100% of shares)
- Jalaludin Abdulla Bhanji Kamani stopped being a part-owner
Companies House
2021
10 September 2021
- Zeenal Patel no longer holds 25–50% of the votes
Companies House
30 July 2021
- M&R Developments Limited no longer holds 25–50% of the votes
- Zeenal Patel gained 25–50% of the votes
Companies House
2017
22 May 2017
- Jalaludin Abdulla Bhanji Kamani became a part-owner (25–50% of shares)
- M&R Developments Limited gained 25–50% of the votes
Companies House
2016
17 May 2016
- Incorporated at Companies House
Companies House
In the full report: all 37 events
- All 37 events in its history (11 shown here)
- Every director appointment and resignation: 24
Firms connected to I Saw IT First
Other FCA-listed firms that share a director, phone number or address with I Saw IT First. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share a director
- 11
- share its phone number
- 8
In the full report: all 12 connected firms, named
- How each is linked: shared directors (11), the same phone number (8), the same postcode (10)
- Who links each one: the named directors, with dates
Firms like I Saw IT First
Other firms of the same type (retailer), nearest first.
In Mansfield
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on I Saw IT First
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 730 other companies its directors have run, named
- 3 background checks on its contact details
- All 37 events in its history
- 12 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk