I Saw IT First Limited

Reference number: 986444

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • I Saw It First Limited (FRN 986444) introduces customers to Frasers Group Financial Services Limited (FRN 311908). Any regulated advice or arranging is done by the principal, not I Saw It First.
  • Example: if I Saw It First refers you to a financial adviser, the advice should come from the principal firm, not from I Saw It First itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When isawitfirst.com first appeared online, and whether it can receive email
  • What kind of line 0344 245 9200 is, and the 10 other firms that give it
  • Who else gives the postcode NG20 8RY
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • I Saw It First.com Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Frasers Group Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
17 May 2016 (10 years old)
Registered office
Unit A Brook Park East Road, Shirebrook, Mansfield, NG20 8RY, England
Nature of business
  • Retail sale of clothing in specialised stores (SIC 47710)

Directors and company secretaries

Name Role Born Appointed Other companies
Alastair Peter Orford Dick Director Jun 1983 24 Jul 2024 691 other companies
Adam Lee Moore Director Aug 1986 5 Dec 2024 301 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
730
closed down
221
went insolvent
29

In the full report: all 730 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • The 29 that went into liquidation or administration
  • The 11 on the FCA register
  • The 262 companies these 2 directors run together
  • All 13 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 4 October 2020Full accountsAudited

Turnover

£53.9m

No earlier figure to compare

Profit before tax

−£6.75m

No earlier figure to compare

Total equity

−£251k

No earlier figure to compare

Cash at bank

£3.76m

No earlier figure to compare

Total equity is negative: on its last balance sheet the company owed £251k more than it owned.

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 10184572. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

I Saw IT First’s history from the FCA register and Companies House, newest first.

2024

24 June 2024

  • Board replaced: its only director left and 2 new directors took over

Companies House

2022

2 November 2022

  • Became an introducer appointed representative

FCA register

27 July 2022

  • Board replaced: all 5 directors left and a new director took over
  • Frasers Group Trading Limited took control (75–100% of shares)
  • Jalaludin Abdulla Bhanji Kamani stopped being a part-owner

Companies House

2021

10 September 2021

  • Zeenal Patel no longer holds 25–50% of the votes

Companies House

30 July 2021

  • M&R Developments Limited no longer holds 25–50% of the votes
  • Zeenal Patel gained 25–50% of the votes

Companies House

2017

22 May 2017

  • Jalaludin Abdulla Bhanji Kamani became a part-owner (25–50% of shares)
  • M&R Developments Limited gained 25–50% of the votes

Companies House

2016

17 May 2016

  • Incorporated at Companies House

Companies House

In the full report: all 37 events

  • All 37 events in its history (11 shown here)
  • Every director appointment and resignation: 24
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Firms connected to I Saw IT First

Other FCA-listed firms that share a director, phone number or address with I Saw IT First. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
12
share a director
11
share its phone number
8

In the full report: all 12 connected firms, named

  • How each is linked: shared directors (11), the same phone number (8), the same postcode (10)
  • Who links each one: the named directors, with dates
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Firms like I Saw IT First

Other firms of the same type (retailer), nearest first.

In Mansfield

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on I Saw IT First

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 730 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 37 events in its history
  • 12 connected firms, named, and who links them

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Frequently asked questions about this firm

Is I Saw IT First Limited FCA authorised?
I Saw IT First Limited (FRN 986444) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for I Saw IT First?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. I Saw IT First Limited (FRN 986444) introduces customers to Frasers Group Financial Services Limited (FRN 311908). Any regulated advice or arranging is done by the principal, not I Saw IT First. Example: if I Saw IT First refers you to a financial adviser, the advice should come from the principal firm, not from I Saw IT First itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is I Saw IT First’s phone number and website?
The FCA register lists the phone number 0344 245 9200 and the website isawitfirst.com for I Saw IT First. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 10 other FCA firms.
Is I Saw IT First a scam or clone?
I Saw IT First is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with I Saw IT First?
Protection works through Frasers Group Financial Services Limited, the principal firm responsible for I Saw IT First's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns I Saw IT First?
I Saw IT First is owned by Frasers Group Trading Limited, which holds 75–100% of shares and 75–100% of votes, since 27 July 2022. Before that, it was controlled by M&R Developments Limited, Mr Jalaludin Abdulla Bhanji Kamani and Ms Zeenal Patel.
Who runs I Saw IT First?
Companies House lists 2 directors of I Saw IT First: Alastair Peter Orford Dick and Adam Lee Moore.
How long has I Saw IT First been in business?
The company was formed on 17 May 2016.
What do I Saw IT First’s latest accounts show?
Its latest accounts, to 4 October 2020, show turnover of £53.9m (no earlier figure to compare) and profit before tax of −£6.75m (no earlier figure to compare).
Does I Saw IT First use any other names?
It trades as I Saw It First.com.

Sources and links

The full report on I Saw IT First Limited

£19.99 · Instant PDF download

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