Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Chrysalis Finance Limited Reference number: 631193 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- ICONICDENT LTD (FRN 1052854) is an AR of Chrysalis Finance Limited (FRN 631193). When you use ICONICDENT's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from ICONICDENT, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
2 Magdalen Street, Norwich, Norfolk, NR3 1HX, United Kingdom
In the full report: 3 background checks
- When iconicdent.co.uk first appeared online, and whether it can receive email
- What kind of line 01603 519768 is
- Who else gives the postcode NR3 1HX
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16653544 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 15 August 2025 (1 year old)
- Registered office
- C/O Ortu Advisors Springfield House, Water Lane, Wilmslow, Cheshire, SK9 5BG, England
- Nature of business
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- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Lana Haj Yahya (Dr) | Director | Dec 1996 | 15 Aug 2025 | None |
| Lana Nashef (Dr) | Director | Jan 1997 | 15 Aug 2025 | 1 other company |
| Samantha Warnes | Secretary | Not published | 9 Feb 2026 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Iconicdent’s history from the FCA register and Companies House, newest first.
2026
21 March 2026
- Became an appointed representative
FCA register
2025
15 August 2025
- Incorporated at Companies House
- Lana Haj Yahya became a part-owner (25–50% of shares)
- Lana Nashef became a part-owner (25–50% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (4 shown here)
- Every director appointment and resignation: 2
Firms like Iconicdent
Other firms of the same type (dental or medical practice), nearest first.
In Norwich
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Iconicdent
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- All 7 events in its history
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Frequently asked questions about this firm
Is Iconicdent Ltd FCA authorised?
What does appointed representative mean for Iconicdent?
What is Iconicdent’s phone number and website?
Is Iconicdent a scam or clone?
Is my money safe with Iconicdent?
Who owns Iconicdent?
Who runs Iconicdent?
How long has Iconicdent been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk