Identicare Limited

Reference number: 979029

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Pet Plan Limited Reference number: 311969 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Identicare Limited (FRN 979029) is an AR of Pet Plan Limited (FRN 311969). When you use Identicare's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Identicare, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0330 912 8077

  • Address

    Moorside, Monks Cross Drive, Huntington, York, York, YO32 9LB, United Kingdom

In the full report: 2 background checks

  • What kind of line 0330 912 8077 is
  • Who else gives the postcode YO32 9LB
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Pet Plan Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Concerns on the company record

  • Accounts are overdue at Companies House.
Company number
12960490
Company status
Active
Company type
Private limited company
Incorporated
19 October 2020 (6 years old)
Registered office
Moorside, Monks Cross, York, YO32 9LB, England
Nature of business
  • Wholesale of electronic and telecommunications equipment and parts (SIC 46520)
  • Data processing, hosting and related activities (SIC 63110)

Directors and company secretaries

Name Role Born Appointed Other companies
Robert Howard Diamond Director May 1968 1 Jan 2022 8 other companies
Andrew Robert Brown Director Jan 1975 25 Apr 2025 14 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
22
closed down
1
are FCA-registered
2

In the full report: all 22 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register, including 2 no longer authorised
  • All 6 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2023Full accountsNot audited

Turnover

£3.62m

No earlier figure to compare

Profit before tax

−£239k

No earlier figure to compare

Net assets

−£7.34m

No earlier figure to compare

Employees (average)

32

No earlier figure to compare

Its next accounts are overdue at Companies House.

Net assets are negative: on its last balance sheet the company owed £7.34m more than it owned.

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 12960490. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Identicare’s history from the FCA register and Companies House, newest first.

Key events (9) All events (17)

2024

28 February 2024

  • Animalcare Limited gave up control
  • Identi Bidco Limited took control (75–100% of shares)
  • Identi Topco Limited gave up control
  • Identi Topco Limited took control (75–100% of shares)

Companies House

2022

13 July 2022

  • Became an appointed representative

FCA register

2021

2 February 2021

  • Animalcare Limited took control (75–100% of shares)
  • Squire Patton Boggs Directors Limited gave up control

Companies House

2020

19 October 2020

  • Incorporated at Companies House
  • Squire Patton Boggs Directors Limited took control (75–100% of shares)

Companies House

In the full report: all 17 events

  • All 17 events in its history (9 shown here)
  • Every director appointment and resignation: 8
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Firms connected to Identicare

Other FCA-listed firms that share a director, phone number or address with Identicare. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
no longer authorised
3
share a director
2

In the full report: all 3 connected firms, named

  • How each is linked: shared directors (2), the same postcode (3)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like Identicare

Other firms of the same type (insurance broker), nearest first.

In York

York Health Insurance Services LtdYorkAppointed representativeAnderton McClementsYorkAppointed representativeBoroughbridge Insurance Brokers LimitedYorkAppointed representativecoverbaloo LimitedYorkAppointed representativeE J Richardson, C A Patton, L Towse, M D K Hadfield & J M FosterYorkAppointed representativeEntertainment and Leisure Insurance Services LimitedYorkAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Identicare

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 22 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 17 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Identicare Limited FCA authorised?
Identicare Limited (FRN 979029) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Identicare?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Identicare Limited (FRN 979029) is an AR of Pet Plan Limited (FRN 311969). When you use Identicare's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Identicare, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Identicare’s phone number?
The FCA register lists the phone number 0330 912 8077 for Identicare. If you were given different contact details, use these to check with the firm before going any further.
Is Identicare a scam or clone?
Identicare is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Identicare?
Protection works through Pet Plan Limited, the principal firm responsible for Identicare's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Identicare?
Identicare is owned by Identi Bidco Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 28 February 2024. Before that, it was controlled by Identi Topco Limited, Animalcare Limited and Squire Patton Boggs Directors Limited.
Who runs Identicare?
Companies House lists 2 directors of Identicare: Robert Howard Diamond and Andrew Robert Brown.
How long has Identicare been in business?
The company was formed on 19 October 2020.
What do Identicare’s latest accounts show?
Its latest accounts, to 31 December 2023, show turnover of £3.62m (no earlier figure to compare) and profit before tax of −£239k (no earlier figure to compare). Its accounts are overdue at Companies House.

Sources and links

The full report on Identicare Limited

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