Infinity Financial Advisors Ltd

Reference number: 917003

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

TMG Direct Limited Reference number: 786245 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Infinity Financial Advisors Ltd (FRN 917003) is an AR of TMG Direct Limited (FRN 786245). When you use Infinity Financial Advisors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Infinity Financial Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When infinityfinancialadvisors.co.uk first appeared online, and whether it can receive email
  • What kind of line 01704 335444 is
  • Who else gives the postcode L37 2YX
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • PTJ Financial Solutions Former trading name
  • Victoria Mortgages Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through TMG Direct Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
INFINITY FINANCIAL ADVISORS LIMITED
Company number
11761195
Company status
Active
Company type
Private limited company
Incorporated
11 January 2019 (7 years old)
Registered office
6 Heydon Close, Formby, Liverpool, L37 2YX, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Victoria Nancy Jones Director Sep 1980 11 Jan 2019 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 January 2026Small company accountsNot audited

Net assets

−£14.5k

Down £5,266 from −£9,280

Cash at bank

£338

−94% from £5,294

Employees (average)

1

Same as 1

Owed within a year

£15.5k

+3.2% from £15.1k

Net assets are negative: on its last balance sheet the company owed £14.5k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11761195. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Infinity Financial Advisors’s history from the FCA register and Companies House, newest first.

Key events (3) All events (8)

2019

18 November 2019

  • Became an appointed representative

FCA register

11 January 2019

  • Incorporated at Companies House
  • Victoria Nancy Jones gained significant control

Companies House

In the full report: all 8 events

  • All 8 events in its history (3 shown here)
  • Every director appointment and resignation: 1
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Firms like Infinity Financial Advisors

Other firms of the same type (insurance broker), nearest first.

In the Liverpool (L) postcode area

Hill Dickinson LLPLiverpoolAppointed representativeRoy Castle Lung Cancer FoundationAppointed representativeAL Mortgage Solutions LtdLiverpoolAppointed representativeAssured Cover LtdAppointed representativeBalltica Consulting LtdLiverpoolAppointed representativeCrosby Mortgage Solutions LtdLiverpoolAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Infinity Financial Advisors

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Infinity Financial Advisors Ltd FCA authorised?
Infinity Financial Advisors Ltd (FRN 917003) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Infinity Financial Advisors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Infinity Financial Advisors Ltd (FRN 917003) is an AR of TMG Direct Limited (FRN 786245). When you use Infinity Financial Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Infinity Financial Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Infinity Financial Advisors’ phone number and website?
The FCA register lists the phone number 01704 335444 and the website infinityfinancialadvisors.co.uk for Infinity Financial Advisors. If you were given different contact details, use these to check with the firm before going any further.
Is Infinity Financial Advisors a scam or clone?
Infinity Financial Advisors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Infinity Financial Advisors?
Protection works through TMG Direct Limited, the principal firm responsible for Infinity Financial Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Infinity Financial Advisors?
Companies House lists one person with significant control of Infinity Financial Advisors: Miss Victoria Nancy Jones (significant influence or control).
Who runs Infinity Financial Advisors?
Companies House lists one director of Infinity Financial Advisors: Victoria Nancy Jones.
How long has Infinity Financial Advisors been in business?
The company was formed on 11 January 2019.
What do Infinity Financial Advisors’ latest accounts show?
Its latest accounts, to 31 January 2026, show net assets of −£14.5k (down £5,266 from −£9,280) and cash at bank of £338 (−94% from £5,294).
Does Infinity Financial Advisors use any other names?
It has previously used 2 other names: PTJ Financial Solutions and Victoria Mortgages.

Sources and links

The full report on Infinity Financial Advisors Ltd

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