Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 2001
- Accounts filed up to 30 September 2025
Responsible principal firm
First Complete Limited Reference number: 435779 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Intelligent Finance Planning Ltd (FRN 432734) is an AR of First Complete Limited (FRN 435779). When you use Intelligent Finance Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Intelligent Finance Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
134 Sandon Road, Smethwick, West Midlands, B66 4AB, United Kingdom
In the full report: 2 background checks
- What kind of line 0121 285 0701 is
- Who else gives the postcode B66 4AB
Other names (1)
If you were contacted under any of these names, it is this firm.
- Mortgage Link (Midlands) Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- INTELLIGENT FINANCE PLANNING LIMITED
- Company number
- 04254437 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 18 July 2001 (25 years old)
- Registered office
- 134 Sandon Road, Bearwood, Birmingham, West Midlands, B66 4AB, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
- Life insurance (SIC 65110)
- Non-life insurance (SIC 65120)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Davinder Singh Sandhu | Director | Dec 1972 | 18 Jul 2001 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£7,582
−27% from £10.4k
Employees (average)
4
Same as 4
Owed within a year
£73.2k
−14% from £85.0k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 04254437. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Intelligent Finance Planning’s history from the FCA register and Companies House, newest first.
2016
20 July 2016
- Davinder Singh Sandhu became the majority owner (50–75% of shares)
Companies House
2009
9 March 2009
- Changed its registered name from "Mortgage Link (Midlands) Ltd"
FCA register
2005
13 May 2005
- Became an appointed representative
FCA register
2001
18 July 2001
- Incorporated at Companies House
Companies House
In the full report: all 15 events
- All 15 events in its history (4 shown here)
- Every director appointment and resignation: 9
Firms connected to Intelligent Finance Planning
Other FCA-listed firms that share a director, phone number or address with Intelligent Finance Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Intelligent Finance Planning
Other firms of the same type (mortgage adviser or broker), nearest first.
In the Birmingham (B) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Intelligent Finance Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 15 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk