Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Social Money Limited Reference number: 675283 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- JOVARA LONDON LTD (FRN 1055010) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not JOVARA LONDON.
- Example: if JOVARA LONDON refers you to a financial adviser, the advice should come from the principal firm, not from JOVARA LONDON itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
32 Hatton Garden, London, Camden, EC1N 8DL, United Kingdom
In the full report: 2 background checks
- What kind of line 07949 789414 is
- Who else gives the postcode EC1N 8DL
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Social Money Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16893167 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 December 2025 (less than a year old)
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Nature of business
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- Manufacture of jewellery and related articles (SIC 32120)
- Retail sale of watches and jewellery in specialised stores (SIC 47770)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jovan Earl Davison | Director | Jul 1989 | 5 Dec 2025 | 2 other companies |
| Jovan Earl Davison | Secretary | Not published | 5 Dec 2025 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- still active
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Jovara London’s history from the FCA register and Companies House, newest first.
2026
20 April 2026
- Became an introducer appointed representative
FCA register
2025
5 December 2025
- Incorporated at Companies House
- Jovan Earl Davison took control (75–100% of shares)
- Jovan Earl Davison appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Jovara London
Other FCA-listed firms that share a director, phone number or address with Jovara London. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Jovara London
Other firms of the same type (retailer), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Jovara London
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk