Liverpool Victoria Insurance Company Limited

Reference number: 202965

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When lv.com first appeared online, and whether it can receive email
  • What kind of line 0330 123 9970 is
  • Who else gives the postcode GU1 1DB
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Other names (22)

If you were contacted under any of these names, it is this firm.

  • ABC Insurance Trading name
  • Allianz Trading name
  • Allianz Online Trading name
  • ASDA Breakdown Cover Trading name
  • ASDA Car Insurance Trading name
  • ASDA Home Insurance Trading name
  • Audi Car Insurance Trading name
  • Britannia Insurance Trading name
  • Britannia Rescue Trading name
  • Cornhill Direct Trading name
  • Cupra Car Insurance Trading name
  • FLOW Trading name
  • LV Trading name
  • LV=Broker Trading name
  • LV Frizzell Trading name
  • Sainsbury's Car Insurance Trading name
  • Sainsbury's Home Insurance Trading name
  • Seat Car Insurance Trading name
  • Skoda Car Insurance Trading name
  • Volkswagen Car Insurance Trading name
  • Liverpool Victoria Company Limited Former name
  • LB=Broker Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money FSCS may apply
    Eligible deposits are typically protected by the FSCS up to £120,000 per person, per banking group.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (10 permissions)
  • Accepting Deposits
  • Arranging (bringing about) deals in investments
  • Carrying out contracts of insurance
  • Credit Broking
  • Dealing in investments as agent
  • Dealing in investments as principal
  • Effecting contracts of insurance
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to transactions in investments

Financial Ombudsman complaints

Ombudsman complaints

new complaints, January–June 2025
464
upheld, against a 31% median
39%
about insurance
463

A bigger firm gets more complaints simply because it has more customers.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03232514
Company status
Active
Company type
Private limited company
Incorporated
26 July 1996 (30 years old)
Registered office
57 Ladymead, Guildford, Surrey, GU1 1DB, England
Nature of business
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Christopher George Townsend Director Jun 1968 29 Apr 2021 5 other companies
Paul James Evans Director Mar 1965 14 May 2021 45 other companies
Colm Joseph Holmes Director Jan 1966 22 Feb 2022 11 other companies
Teresa Robson-Capps Director Mar 1955 13 Apr 2022 5 other companies
Jose Rafael Vazquez Director Jul 1964 1 Jun 2022 5 other companies
Oliver Roebling Panton Corbett Director Jan 1965 1 Nov 2023 5 other companies
Catherine Anne Guthrie Director Sep 1963 19 Nov 2025 None
Michael Franz Ruf Director Mar 1984 1 Dec 2025 12 other companies
Christopher Mcgowan Twemlow Secretary Not published 1 Sep 2020 –

Other companies run by these 8 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
54
closed down
7
went insolvent
3

In the full report: all 54 companies, named

  • What each company does, and whether it is still trading
  • Which of these 8 directors sit on each board, and since when
  • The 3 that went into liquidation or administration
  • The 17 on the FCA register
  • The 9 companies these 8 directors run together
  • All 62 people who have ever been directors, with their dates
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Key dates in its history

Liverpool Victoria Insurance Company’s history from the FCA register and Companies House, newest first.

Key events (8) All events (156)

2016

6 April 2016

  • Liverpool Victoria General Insurance Group Limited took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date
  • Regulated by the Prudential Regulation Authority from this date

FCA register

2001

1 December 2001

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1996

28 November 1996

  • Changed its registered name from "Liverpool Victoria Company Limited"

FCA register

26 July 1996

  • Incorporated at Companies House

Companies House

1901

1 January 1901

  • Supervised by HM Treasury under the money laundering rules from this date

FCA register

In the full report: all 156 events

  • All 156 events in its history (8 shown here)
  • Every director appointment and resignation: 120
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Firms connected to Liverpool Victoria Insurance Company

Other FCA-listed firms that share a director, phone number or address with Liverpool Victoria Insurance Company. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
9
share a director
8
share its postcode
4

In the full report: all 9 connected firms, named

  • How each is linked: shared directors (8), the same postcode (4)
  • Who links each one: the named directors, with dates
  • 4 past links through former directors
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Firms like Liverpool Victoria Insurance Company

Other firms of the same type (insurer), nearest first.

In Guildford

Highway Insurance Company LimitedGuildfordAuthorisedFairmead Insurance LimitedGuildfordAuthorisedTrafalgar Insurance LimitedGuildfordAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Liverpool Victoria Insurance Company

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 54 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 156 events in its history
  • 9 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Liverpool Victoria Insurance Company Limited FCA authorised?
Yes, Liverpool Victoria Insurance Company Limited (FRN 202965) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2001 and works as an insurer. The FCA has placed no limits on its permissions.
What is Liverpool Victoria Insurance Company’s phone number and website?
The FCA register lists the phone number 0330 123 9970 and the website lv.com for Liverpool Victoria Insurance Company. If you were given different contact details, use these to check with the firm before going any further.
Is Liverpool Victoria Insurance Company a scam or clone?
Liverpool Victoria Insurance Company is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Liverpool Victoria Insurance Company?
It may control client money but not hold it. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Liverpool Victoria Insurance Company to the Financial Ombudsman Service, free of charge.
Who owns Liverpool Victoria Insurance Company?
Liverpool Victoria Insurance Company is owned by Liverpool Victoria General Insurance Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.
Who runs Liverpool Victoria Insurance Company?
Companies House lists 8 directors of Liverpool Victoria Insurance Company: Christopher George Townsend, Paul James Evans, Colm Joseph Holmes, Teresa Robson-Capps, Jose Rafael Vazquez, Oliver Roebling Panton Corbett and 2 more.
How long has Liverpool Victoria Insurance Company been in business?
The company was formed on 26 July 1996, and has held its current FCA authorisation since December 2001.
How many complaints does Liverpool Victoria Insurance Company get?
In January–June 2025, the Financial Ombudsman Service received 464 new complaints about Liverpool Victoria Insurance Company, and upheld 39% of those it decided.
Does Liverpool Victoria Insurance Company use any other names?
It trades as ABC Insurance, Allianz, Allianz Online, ASDA Breakdown Cover and ASDA Car Insurance, and 15 more names. It has previously used 2 other names: Liverpool Victoria Company Limited and LB=Broker.

Sources and links

The full report on Liverpool Victoria Insurance Company Limited

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