Ludian Financial Planning Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 1 year
Protected through the principal
No FCA actions
Active company since 2025
1 thing worth a closer look in the background checks

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
Ludian Financial Planning Limited (FRN 1042429) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Ludian Financial Planning's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from Ludian Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

020 7744 1600

Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
Address

1st Floor, York House, 23 Kingsway, London, Westminster, WC2B 6UJ, United Kingdom

In the full report: 2 background checks, 1 thing worth a closer look

What kind of line 020 7744 1600 is, and the 27 other firms that give it
Whether WC2B 6UJ is a shared office: 89 other firms give it

FCA permissions and consumer protection

Protection through the principal firm
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 16709363 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 10 September 2025 (1 year old)
Registered office: St. James's Place House 1 Tetbury Road, Cirencester, Gloucestershire, GL7 1FP, United Kingdom
Nature of business: Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Jonathan Peter Claridge	Director	Dec 1982	10 Sep 2025	13 other companies
ST. JAMES'S PLACE CORPORATE SECRETARY LIMITED	Corporate secretary	Not published	10 Sep 2025	–

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 13
closed down: 2
are FCA-registered: 9

In the full report: all 13 companies, named

What each company does, and whether it is still trading
Which of its director sits on each board, and since when
Any that went into liquidation or administration
The 9 on the FCA register
All 2 people who have ever been directors, with their dates

Key dates in its history

Ludian Financial Planning’s history from the FCA register and Companies House, newest first.

Key events (3) All events (6)

2025

18 September 2025

Became an appointed representative

FCA register

10 September 2025

Incorporated at Companies House
St. James's Place Acquisition Services Limited took control (75–100% of shares)

Companies House

In the full report: all 6 events

All 6 events in its history (3 shown here)
Every director appointment and resignation: 3

Firms connected to Ludian Financial Planning

Other FCA-listed firms that share a director, phone number or address with Ludian Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 12
share a director: 9
share its phone number: 3

In the full report: all 12 connected firms, named

How each is linked: shared directors (9), the same phone number (3), the same postcode (3)
Who links each one: the named directors, with dates

Firms like Ludian Financial Planning

Other firms of the same type (financial adviser), nearest first.

In London

SIX Financial Information UK LimitedLondonAppointed representative Barrenjoey Investment Management (UK) LimitedLondonAppointed representative Moonfare UK LimitedLondonAppointed representative Alpha FX Institutional LimitedLondonAppointed representative LCP Capital Solutions LimitedLondonAppointed representative Brighton Park Capital UK LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Ludian Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

13 other companies its directors have run, named
2 background checks on its contact details, 1 flagged
All 6 events in its history
12 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Ludian Financial Planning Limited FCA authorised?

Ludian Financial Planning Limited (FRN 1042429) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Ludian Financial Planning?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Ludian Financial Planning Limited (FRN 1042429) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Ludian Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Ludian Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Ludian Financial Planning’s phone number?

The FCA register lists the phone number 020 7744 1600 for Ludian Financial Planning. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 27 other FCA firms, one of which is no longer authorised.

Is Ludian Financial Planning a scam or clone?

Ludian Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Ludian Financial Planning?

Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Ludian Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Ludian Financial Planning?

Ludian Financial Planning is owned by St. James's Place Acquisition Services Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 10 September 2025.

Who runs Ludian Financial Planning?

Companies House lists one director of Ludian Financial Planning: Jonathan Peter Claridge.

How long has Ludian Financial Planning been in business?

The company was formed on 10 September 2025.