Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Nico Wealth Management Limited (FRN 1016890) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Nico Wealth Management's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Nico Wealth Management, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
3rd Floor, 2 Kingsway, Cardiff, South Glamorgan, CF10 3FD, United Kingdom
In the full report: 3 background checks
- When hwfinancial.co.uk first appeared online, and whether it can receive email
- What kind of line 07748 216357 is
- Who else gives the postcode CF10 3FD
Other names (2)
If you were contacted under any of these names, it is this firm.
- Huw Williams Former name: A name it was registered under before.
- Huw Williams Financial Management Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17128523 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 March 2026 (less than a year old)
- Registered office
- 107 Lansdowne Road, Cardiff, CF5 1PS, United Kingdom
- Nature of business
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- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Huw Williams | Director | Dec 1983 | 31 Mar 2026 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Nico Wealth Management’s history from the FCA register and Companies House, newest first.
2026
14 May 2026
- Changed its registered name from "Huw Williams"
FCA register
31 March 2026
- Incorporated at Companies House
- Huw Williams took control (75–100% of shares)
Companies House
2024
13 July 2024
- Became an appointed representative
FCA register
In the full report: all 7 events
- All 7 events in its history (4 shown here)
- Every director appointment and resignation: 1
Firms like Nico Wealth Management
Other firms of the same type (financial adviser), nearest first.
In Cardiff
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Nico Wealth Management
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 7 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk