Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2025
- Confirmation statement is overdue at Companies House
- 1 thing worth a closer look in the background checks
Responsible principal firm
Optimise Finance Limited Reference number: 724841 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Optimise Money Group Limited (FRN 1053470) introduces customers to Optimise Finance Limited (FRN 724841). Any regulated advice or arranging is done by the principal, not Optimise Money Group.
- Example: if Optimise Money Group refers you to a financial adviser, the advice should come from the principal firm, not from Optimise Money Group itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
9 King Edward Street, Macclesfield, Cheshire, SK10 1AQ, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When selectsmart.finance first appeared online, and whether it can receive email
- What kind of line 01625 569625 is
- Who else gives the postcode SK10 1AQ
Other names (1)
If you were contacted under any of these names, it is this firm.
- Selectsmart.finance Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Optimise Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Confirmation statement is overdue at Companies House.
- Company number
- 16713473 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 September 2025 (1 year old)
- Registered office
- 9 King Edward Street, Macclesfield, SK10 1AQ, England
- Nature of business
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- Activities of financial services holding companies (SIC 64205)
- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Rupert George Webb | Director | Nov 1957 | 12 Sep 2025 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Optimise Money Group’s history from the FCA register and Companies House, newest first.
2026
17 April 2026
- Became an introducer appointed representative
FCA register
2025
12 September 2025
- Incorporated at Companies House
- Rupert George Webb took control (75–100% of shares)
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 1
Firms connected to Optimise Money Group
Other FCA-listed firms that share a director, phone number or address with Optimise Money Group. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Optimise Money Group
Other firms of the same type (mortgage adviser or broker), nearest first.
In Macclesfield
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Optimise Money Group
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 6 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is Optimise Money Group Limited FCA authorised?
What does introducer appointed representative mean for Optimise Money Group?
What is Optimise Money Group’s phone number and website?
Is Optimise Money Group a scam or clone?
Is my money safe with Optimise Money Group?
Who owns Optimise Money Group?
Who runs Optimise Money Group?
How long has Optimise Money Group been in business?
Does Optimise Money Group use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk