Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2016
- Accounts filed up to 31 August 2022
Responsible principal firm
LEELA REGULATORY SOLUTIONS LIMITED Reference number: 845185 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Pfida Ltd (FRN 1053702) is an AR of LEELA REGULATORY SOLUTIONS LIMITED (FRN 845185). When you use Pfida's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Pfida, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Mirror Works, 12 Marshgate Lane, London, Newham, E15 2NH, United Kingdom
In the full report: 2 background checks
- What kind of line 07935 875576 is
- Who else gives the postcode E15 2NH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Leela Regulatory Solutions Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 10347817 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 26 August 2016 (10 years old)
- Registered office
- 124 City Road, London, EC1V 2NX, England
- Nature of business
-
- Other letting and operating of own or leased real estate (SIC 68209)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Raza Ullah | Director | Jul 1985 | 26 Aug 2016 | 9 other companies |
| Badrul Hasan | Director | Feb 1978 | 23 Jan 2018 | 11 other companies |
| Salahuddin Ghaznavi | Director | Sep 1983 | 25 Sep 2025 | 2 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 16
- closed down
- 8
- run together
- 6
In the full report: all 16 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 6 companies these 3 directors run together
- All 7 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£2.18m
Up £2.15m from £23.4k
Cash at bank
£2.08m
No earlier figure to compare
Employees (average)
10
+900% from 1
Owed within a year
£52.0k
+417% from £10.1k
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2019 to 2022
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 10347817. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Pfida’s history from the FCA register and Companies House, newest first.
2026
26 March 2026
- Became an appointed representative
FCA register
2016
26 August 2016
- Incorporated at Companies House
- Raza Ullah became the majority owner (50–75% of shares)
Companies House
In the full report: all 14 events
- All 14 events in its history (3 shown here)
- Every director appointment and resignation: 11
Firms connected to Pfida
Other FCA-listed firms that share a director, phone number or address with Pfida. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Pfida
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pfida
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 16 other companies its directors have run, named
- 2 background checks on its contact details
- 4 years of accounts, charted
- All 14 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk