Prime Choice Ltd
Reference number: 404646
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 1992
- Accounts filed up to 30 September 2025
Responsible principal firm
LET INSURANCE SERVICES LTD Reference number: 474985 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Prime Choice Ltd (FRN 404646) is an AR of LET INSURANCE SERVICES LTD (FRN 474985). When you use Prime Choice's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Prime Choice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
75 Montagu Street, Kettering, Northamptonshire, NN16 8XQ, United Kingdom
In the full report: 3 background checks
- When primechoiceproperties.co.uk first appeared online, and whether it can receive email
- What kind of line 01536 517951 is
- Who else gives the postcode NN16 8XQ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Let Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- PRIME CHOICE LIMITED
- Company number
- 02714310 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 13 May 1992 (34 years old)
- Registered office
- 155 Wellingborough Road, Rushden, Northamptonshire, NN10 9TB
- Nature of business
-
- Management of real estate on a fee or contract basis (SIC 68320)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Mengistu Ghile | Director | Apr 1957 | 13 May 1992 | 5 other companies |
| Amaniel Mengistu Ghile | Director | Jun 1984 | 11 Nov 2013 | 4 other companies |
| Mengistu Ghile | Secretary | Not published | 4 Feb 2004 | 5 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 7
- still active
- 7
- run together
- 2
In the full report: all 7 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 2 directors run together
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£203k
−2.4% from £208k
Cash at bank
£741k
−6.2% from £790k
Employees (average)
11
Same as 11
Owed within a year
£613k
−6.1% from £653k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 02714310. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Prime Choice’s history from the FCA register and Companies House, newest first.
2018
14 May 2018
- Amaniel Mengistu Ghile gave up control
Companies House
2016
6 April 2016
- Amaniel Mengistu Ghile took control (75–100% of shares)
- Mengistu Ghile became the majority owner (50–75% of shares)
Companies House
2005
14 January 2005
- Became an appointed representative
FCA register
1992
13 May 1992
- Incorporated at Companies House
Companies House
In the full report: all 11 events
- All 11 events in its history (5 shown here)
- Every director appointment and resignation: 6
Firms connected to Prime Choice
Other FCA-listed firms that share a director, phone number or address with Prime Choice. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Prime Choice
Other firms of the same type (insurance broker), nearest first.
In the Northampton (NN) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Prime Choice
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 7 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 11 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Prime Choice Ltd FCA authorised?
What does appointed representative mean for Prime Choice?
What is Prime Choice’s phone number and website?
Is Prime Choice a scam or clone?
Is my money safe with Prime Choice?
Who owns Prime Choice?
Who runs Prime Choice?
How long has Prime Choice been in business?
What do Prime Choice’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk