Priority Financial Planning Limited

Reference number: 540335

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 15 years
Your funds are protected by FSCS
No FCA actions
Active company since 1963
Accounts filed up to 31 December 2025

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

priorityfinancial.co.uk (opens in a new tab)
Phone number

01494 437557
Address

30 Chartwell Way, High Wycombe, Buckinghamshire, HP11 1FZ, United Kingdom

In the full report: 3 background checks

When priorityfinancial.co.uk first appeared online, and whether it can receive email
What kind of line 01494 437557 is
Who else gives the postcode HP11 1FZ

FCA permissions and consumer protection

Give regulated advice FSCS may apply
A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
Manage or trade investments FSCS may apply
Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (4 permissions)

Advising on investments (except on Pension Transfers and Pension Opt Outs)
Advising on P2P agreements
Arranging (bringing about) deals in investments
Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 00782501 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 27 November 1963 (62 years old)
Registered office: 30 Chartwell Way, High Wycombe, Buckinghamshire, HP11 1FZ, England
Nature of business: Life insurance (SIC 65110)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Adam Neil Prior	Director	Sep 1969	1 Mar 2007	None
Paula Prior	Secretary	Not published	31 Dec 2013	–

In the full report: every company its directors have run

Confirmation that its director runs no other company
All 4 people who have been directors, with their dates

Filed accounts and finances

Year to 31 December 2025Full accountsNot audited

Net assets

£171k

−8.7% from £187k

Cash at bank

£218k

−5% from £229k

Employees (average)

+25% from 4

Owed within a year

£56.3k

+5% from £53.6k

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2019 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 00782501. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Priority Financial Planning’s history from the FCA register and Companies House, newest first.

Key events (6) All events (14)

2016

6 April 2016

Adam Neil Prior became the majority owner (50–75% of shares)
Paula Prior became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

Regulated by the FCA from this date

FCA register

2011

20 May 2011

Became authorised by the FCA

FCA register

25 January 2011

Regulated by the Financial Services Authority from this date

FCA register

1963

27 November 1963

Incorporated at Companies House

Companies House

In the full report: all 14 events

All 14 events in its history (6 shown here)
Every director appointment and resignation: 5

Firms like Priority Financial Planning

Other firms of the same type (financial adviser), nearest first.

In High Wycombe

John Murphy Financial Management LimitedHigh WycombeAuthorised Philip Harper LLPHigh WycombeAuthorised West Frazier LimitedHigh WycombeAuthorised Applewood Financial Solutions LtdHigh WycombeAppointed representative CG Finance LtdHigh WycombeAppointed representative EJS Financial Planners LtdHigh WycombeAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Priority Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

Every company its directors have run, named
3 background checks on its contact details
7 years of accounts, charted
All 14 events in its history

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Frequently asked questions about this firm

Is Priority Financial Planning Limited FCA authorised?

Yes, Priority Financial Planning Limited (FRN 540335) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since May 2011 and works as a financial adviser. The FCA has placed no limits on its permissions.

What is Priority Financial Planning’s phone number and website?

The FCA register lists the phone number 01494 437557 and the website priorityfinancial.co.uk for Priority Financial Planning. If you were given different contact details, use these to check with the firm before going any further.

Is Priority Financial Planning a scam or clone?

Priority Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Priority Financial Planning?

Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Priority Financial Planning to the Financial Ombudsman Service, free of charge.

Who owns Priority Financial Planning?

Companies House lists 2 people with significant control of Priority Financial Planning: Mr Adam Neil Prior (50–75% of shares) and Mrs Paula Prior (25–50% of shares).

Who runs Priority Financial Planning?

Companies House lists one director of Priority Financial Planning: Adam Neil Prior.

How long has Priority Financial Planning been in business?

The company was formed on 27 November 1963, and has held its current FCA authorisation since May 2011.

What do Priority Financial Planning’s latest accounts show?

Its latest accounts, to 31 December 2025, show net assets of £171k (−8.7% from £187k) and cash at bank of £218k (−5% from £229k).

Sources and links

Its entry on the FCA register register.fca.org.uk
Its Companies House record gov.uk
Check your FSCS cover fscs.org.uk
Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
Report a scam to the FCA fca.org.uk