Pro Asset Finance Limited

Reference number: 672890

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

AFS Compliance Ltd Reference number: 625035 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Pro Asset Finance Limited (FRN 672890) introduces customers to AFS Compliance Ltd (FRN 625035). Any regulated advice or arranging is done by the principal, not Pro Asset Finance.
  • Example: if Pro Asset Finance refers you to a financial adviser, the advice should come from the principal firm, not from Pro Asset Finance itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pro-assetfinance.co.uk first appeared online, and whether it can receive email
  • What kind of line 07549 994277 is
  • Who else gives the postcode SK8 7DS
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Asset Finance Solutions Trading name
  • Pro Asset Finance Ltd Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06502698
Company status
Active
Company type
Private limited company
Incorporated
13 February 2008 (18 years old)
Registered office
Suite 2 1st Floor Metropolitan House, Station Road, Cheadle Hulme, Cheshire, SK8 7AZ, United Kingdom
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Roderick Keith Worne Director May 1956 13 Feb 2008 16 other companies
Amanda Margaret Worne Secretary Not published 13 Feb 2008 –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
16
closed down
1
are FCA-registered
3

In the full report: all 16 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • The 3 on the FCA register
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Filed accounts and finances

Year to 28 February 2025Micro-entity accountsNot audited

Net assets

£71.1k

+1% from £70.3k

Employees (average)

1

Same as 1

Owed within a year

−£19.5k

Up £8,360 from −£27.8k

Net assets

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06502698. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Pro Asset Finance’s history from the FCA register and Companies House, newest first.

Key events (5) All events (9)

2025

12 September 2025

  • Changed its registered name from "Pro Asset Finance Ltd"

FCA register

2016

6 April 2016

  • Amanda Margaret Worne became a part-owner (25–50% of shares)
  • Roderick Keith Worne became a part-owner (25–50% of shares)

Companies House

2015

20 February 2015

  • Became an introducer appointed representative

FCA register

2008

13 February 2008

  • Incorporated at Companies House

Companies House

In the full report: all 9 events

  • All 9 events in its history (5 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Pro Asset Finance

Other FCA-listed firms that share a director, phone number or address with Pro Asset Finance. A link shows who the firm is tied to, not whether either can be trusted.

past links
3

In the full report: all 0 connected firms, named

  • 3 past links through former directors
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Firms like Pro Asset Finance

Other firms of the same type (financial adviser), nearest first.

In Cheadle

Camargue Chambers LLPCheadleAppointed representativeCamargue Wealth LimitedCheadleAppointed representativeCestrian Life & Pensions LtdCheadleAppointed representativePremier Financial Planning (Cheadle) LimitedCheadleAppointed representativeSustainable Financial Planning LtdCheadleAppointed representativeSylvan Financial Management LtdCheadleAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pro Asset Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 16 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 9 events in its history

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Frequently asked questions about this firm

Is Pro Asset Finance Limited FCA authorised?
Pro Asset Finance Limited (FRN 672890) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Pro Asset Finance?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Pro Asset Finance Limited (FRN 672890) introduces customers to AFS Compliance Ltd (FRN 625035). Any regulated advice or arranging is done by the principal, not Pro Asset Finance. Example: if Pro Asset Finance refers you to a financial adviser, the advice should come from the principal firm, not from Pro Asset Finance itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pro Asset Finance’s phone number and website?
The FCA register lists the phone number 07549 994277 and the website pro-assetfinance.co.uk for Pro Asset Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Pro Asset Finance a scam or clone?
Pro Asset Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pro Asset Finance?
Protection works through AFS Compliance Ltd, the principal firm responsible for Pro Asset Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pro Asset Finance?
Companies House lists 2 people with significant control of Pro Asset Finance: Mrs Amanda Margaret Worne (25–50% of shares) and Roderick Keith Worne (25–50% of shares).
Who runs Pro Asset Finance?
Companies House lists one director of Pro Asset Finance: Roderick Keith Worne.
How long has Pro Asset Finance been in business?
The company was formed on 13 February 2008.
What do Pro Asset Finance’s latest accounts show?
Its latest accounts, to 28 February 2025, show net assets of £71.1k (+1% from £70.3k).
Does Pro Asset Finance use any other names?
It trades as Asset Finance Solutions. It has previously used the name Pro Asset Finance Ltd.

Sources and links

The full report on Pro Asset Finance Limited

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