Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Sesame Limited Reference number: 150427 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Purpose28 Mortgage & Protection Advice Ltd (FRN 1046191) is an AR of Sesame Limited (FRN 150427). When you use Purpose28 Mortgage & Protection Advice's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Purpose28 Mortgage & Protection Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
The Racquets Court, 3 College Street, Newcastle Upon Tyne, Newcastle Upon Tyne, NE1 8JG, United Kingdom
In the full report: 2 background checks
- What kind of line 07793 888311 is
- Who else gives the postcode NE1 8JG
Other names (2)
If you were contacted under any of these names, it is this firm.
- Purpose28 Trading name: A name it trades under now.
- Giraffe Financial Solutions Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16588031 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 July 2025 (1 year old)
- Registered office
- The Racquets Court, 3 College Street, Newcastle Upon Tyne, NE1 8JG, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Steven Bates | Director | Apr 1981 | 17 Jul 2025 | 8 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 2
- are FCA-registered
- 2
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
Key dates in its history
Purpose28 Mortgage & Protection Advice’s history from the FCA register and Companies House, newest first.
2026
15 April 2026
- Changed its registered name from "Giraffe Financial Solutions Ltd"
FCA register
9 January 2026
- Became an appointed representative
FCA register
2025
17 July 2025
- Incorporated at Companies House
- Steven Bates took control (75–100% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (4 shown here)
- Every director appointment and resignation: 1
Firms connected to Purpose28 Mortgage & Protection Advice
Other FCA-listed firms that share a director, phone number or address with Purpose28 Mortgage & Protection Advice. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 1
- share its postcode
- 1
In the full report: all 2 connected firms, named
- How each is linked: shared directors (1), the same postcode (1)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Purpose28 Mortgage & Protection Advice
Other firms of the same type (insurance broker), nearest first.
In Newcastle Upon Tyne
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Purpose28 Mortgage & Protection Advice
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 2 background checks on its contact details
- All 7 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Purpose28 Mortgage & Protection Advice Ltd FCA authorised?
What does appointed representative mean for Purpose28 Mortgage & Protection Advice?
What is Purpose28 Mortgage & Protection Advice’s phone number?
Is Purpose28 Mortgage & Protection Advice a scam or clone?
Is my money safe with Purpose28 Mortgage & Protection Advice?
Who owns Purpose28 Mortgage & Protection Advice?
Who runs Purpose28 Mortgage & Protection Advice?
How long has Purpose28 Mortgage & Protection Advice been in business?
Does Purpose28 Mortgage & Protection Advice use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk