Acts as an e-money agent
This firm does not hold FCA authorisation of its own, and acts as an e-money agent under another firm's authorisation.
- Agent for 3 years
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 March 2025
- Your funds are not FSCS protected
Responsible principal firm
TrueLayer Limited Reference number: 901096 View firm →Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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No phone number on the FCA register
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Address
133-137, Connect House, Alexandra Road, Wimbledon, London, SW19 7JY, United Kingdom
In the full report: 1 background check
- Who else gives the postcode SW19 7JY
Other names (2)
If you were contacted under any of these names, it is this firm.
- GetRule Trading name: A name it trades under now.
- Rule Trading name: A name it trades under now.
Past FCA permissions and consumer protection
- Protection works through the principalThis firm acts as an agent of an authorised payment or e-money firm rather than holding its own authorisation. FSCS does not protect money held by an agent. Funds should be safeguarded by the principal, and the Financial Ombudsman Service may still be able to look at a complaint.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- RULE FINANCE LIMITED
- Company number
- 14767395 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 29 March 2023 (3 years old)
- Registered office
- Wsm, Connect House 133-137 Alexandra Road, Wimbledon, London, SW19 7JY, United Kingdom
- Nature of business
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- Business and domestic software development (SIC 62012)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jude Greer | Director | Aug 1988 | 29 Mar 2023 | None |
| Alexis Jacob Long | Director | Nov 1995 | 29 Mar 2023 | None |
| David Gardner | Director | Jul 1965 | 22 Apr 2025 | None |
In the full report: every company its directors have run
- Confirmation that these 3 directors run no other company
- All 5 people who have been directors, with their dates
Filed accounts and finances
Total equity
£50.5k
+21% from £41.6k
Cash at bank
£65.3k
+40% from £46.8k
Owed within a year
£18.5k
+256% from £5,191
Total equity
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14767395. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Rule Finance’s history from the FCA register and Companies House, newest first.
2024
7 March 2024
- Alexis Jacob Long no longer has significant control
- Daniel Paul Morgan no longer has significant control
- Jude Greer no longer has significant control
- Michalis Panayiotou no longer has significant control
Companies House
2023
22 August 2023
- Status on the FCA register became "EMD Agent"
FCA register
16 May 2023
- Alexis Jacob Long gained significant control
- Daniel Paul Morgan gained significant control
- Jude Greer gained significant control
- Michalis Panayiotou gained significant control
Companies House
29 March 2023
- Incorporated at Companies House
Companies House
In the full report: all 19 events
- All 19 events in its history (10 shown here)
- Every director appointment and resignation: 7
Firms like Rule Finance
Other firms of the same type (payment or money transfer firm), nearest first.
In the South West London (SW) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Rule Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 1 background check on its contact details
- All 19 events in its history
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Frequently asked questions about this firm
Is Rule Finance Ltd FCA authorised?
Is Rule Finance a scam or clone?
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Who runs Rule Finance?
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What do Rule Finance’s latest accounts show?
Does Rule Finance use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Report a scam to the FCA fca.org.uk