Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 5 years
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 30 November 2025
Responsible principal firm
Red Sky Capital Solutions LLP Reference number: 530676 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Seras Advisors Limited (FRN 939400) is an AR of Red Sky Capital Solutions LLP (FRN 530676). When you use Seras Advisors's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Seras Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
26-28 Hammersmith Grove, London, W6 7BA, United Kingdom
In the full report: 2 background checks
- What kind of line 07824 402561 is
- Who else gives the postcode W6 7BA
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Red Sky Capital Solutions LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13003263 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 6 November 2020 (5 years old)
- Registered office
- 12 Hammersmith Grove 12 Hammersmith Grove, London, W6 7AE, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sandra Johansson Ares | Director | Mar 1979 | 6 Nov 2020 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£73.2k
−47% from £138k
Employees (average)
1
Up 1 from 0
Owed within a year
£22.5k
+170% from £8,335
The accounts for the year to 30 November 2025 do not tag turnover in a form that can be read automatically, so it is not shown. The last tagged figure is £57.5k, for the year to 30 November 2022.
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2021 to 2025
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 13003263. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Seras Advisors’s history from the FCA register and Companies House, newest first.
2020
26 November 2020
- Became an appointed representative
FCA register
6 November 2020
- Incorporated at Companies House
- Sandra Johansson Ares took control (75–100% of shares)
- Sandra Johansson ares appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Seras Advisors
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Seras Advisors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- 5 years of accounts, charted
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk