SIDRAZ Limited

Reference number: 983039

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

FIRST CALL GROUP LIMITED Reference number: 753324 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • SIDRAZ Limited (FRN 983039) introduces customers to FIRST CALL GROUP LIMITED (FRN 753324). Any regulated advice or arranging is done by the principal, not SIDRAZ.
  • Example: if SIDRAZ refers you to a financial adviser, the advice should come from the principal firm, not from SIDRAZ itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When netkitchensdirect.com first appeared online, and whether it can receive email
  • What kind of line 020 8521 2171 is
  • Who else gives the postcode E17 4SX
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • NET KITCHENS DIRECT Trading name
  • SIDRAZ LTD Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through First Call Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05275176
Company status
Active
Company type
Private limited company
Incorporated
1 November 2004 (21 years old)
Registered office
Unit 14 Walthamstow Business Centre, Clifford Road, London, E17 4SX
Nature of business
  • Manufacture of kitchen furniture (SIC 31020)
  • Retail sale of electrical household appliances in specialised stores (SIC 47540)

Directors and company secretaries

Name Role Born Appointed Other companies
Amjad Khan Director Jun 1976 20 Apr 2007 None
Mahrose Niaz Secretary Not published 1 Nov 2005 –

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 30 November 2025Micro-entity accountsNot audited

Net assets

−£24.1k

Up £20.7k from −£44.8k

Employees (average)

4

Same as 4

Owed within a year

£254k

+22% from £209k

Net assets are negative: on its last balance sheet the company owed £24.1k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05275176. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sidraz’s history from the FCA register and Companies House, newest first.

Key events (6) All events (10)

2023

23 August 2023

  • Changed its registered name from "SIDRAZ LTD"

FCA register

2022

11 September 2022

  • Became an introducer appointed representative

FCA register

2021

1 July 2021

  • Karanjeet Singh became a part-owner (25–50% of shares)

Companies House

2016

6 April 2016

  • Amjad Khan became a part-owner (25–50% of shares)

Companies House

2007

20 April 2007

  • Board replaced: its only director left and a new director took over

Companies House

2004

1 November 2004

  • Incorporated at Companies House

Companies House

In the full report: all 10 events

  • All 10 events in its history (6 shown here)
  • Every director appointment and resignation: 3
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Firms like Sidraz

Other firms of the same type (retailer), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sidraz

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 10 events in its history

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Frequently asked questions about this firm

Is SIDRAZ Limited FCA authorised?
SIDRAZ Limited (FRN 983039) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Sidraz?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. SIDRAZ Limited (FRN 983039) introduces customers to FIRST CALL GROUP LIMITED (FRN 753324). Any regulated advice or arranging is done by the principal, not Sidraz. Example: if Sidraz refers you to a financial adviser, the advice should come from the principal firm, not from Sidraz itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sidraz’s phone number and website?
The FCA register lists the phone number 020 8521 2171 and the website netkitchensdirect.com for Sidraz. If you were given different contact details, use these to check with the firm before going any further.
Is Sidraz a scam or clone?
Sidraz is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sidraz?
Protection works through First Call Group Limited, the principal firm responsible for Sidraz's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sidraz?
Companies House lists 2 people with significant control of Sidraz: Mr Karanjeet Singh (25–50% of shares) and Mr Amjad Khan (25–50% of shares).
Who runs Sidraz?
Companies House lists one director of Sidraz: Amjad Khan.
How long has Sidraz been in business?
The company was formed on 1 November 2004.
What do Sidraz’s latest accounts show?
Its latest accounts, to 30 November 2025, show net assets of −£24.1k (up £20.7k from −£44.8k).
Does Sidraz use any other names?
It trades as NET KITCHENS DIRECT. It has previously used the name SIDRAZ LTD.

Sources and links

The full report on SIDRAZ Limited

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