Smile HQ Limited
Reference number: 999897
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 December 2025
Responsible principal firm
Chrysalis Finance Limited Reference number: 631193 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Smile HQ Limited (FRN 999897) is an AR of Chrysalis Finance Limited (FRN 631193). When you use Smile HQ's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Smile HQ, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
105 High Street, Brentwood, CM14 4RR, United Kingdom
In the full report: 3 background checks
- When smilehqs.com first appeared online, and whether it can receive email
- What kind of line 01277 503252 is
- Who else gives the postcode CM14 4RR
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14371353 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 September 2022 (4 years old)
- Registered office
- 15 Cedar Avenue, Chelmsford, CM1 2QH, England
- Nature of business
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- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Vishal Patel | Director | Feb 1988 | 22 Sep 2022 | 5 other companies |
| Pola Reza (Dr) | Director | Apr 1986 | 22 Sep 2022 | 6 other companies |
| Layna Mary Flo O'Connor | Director | Sep 1993 | 31 Jan 2025 | 3 other companies |
| Sanjay Dilipkumar Shah | Director | Mar 1984 | 28 Feb 2025 | 19 other companies |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 23
- closed down
- 2
- are FCA-registered
- 5
In the full report: all 23 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 5 on the FCA register
- The 5 companies these 4 directors run together
Filed accounts and finances
Net assets
£202k
Up £300k from −£98.8k
Cash at bank
£204k
−50% from £408k
Employees (average)
8
Same as 8
Owed within a year
£748k
−19% from £927k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14371353. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Smile HQ’s history from the FCA register and Companies House, newest first.
2025
15 June 2025
- Lvsp Holdco Ltd took control (75–100% of shares)
- Ukiyo Smiles Ltd became a part-owner (25–50% of shares)
- Ukiyo Smiles Ltd stopped being a part-owner
- Vishal Patel stopped being a part-owner
Companies House
25 March 2025
- Pola Reza stopped being a part-owner
Companies House
2023
24 July 2023
- Became an appointed representative
FCA register
2022
22 September 2022
- Incorporated at Companies House
- Pola Reza became a part-owner (25–50% of shares)
- Vishal Patel became a part-owner (25–50% of shares)
Companies House
In the full report: all 14 events
- All 14 events in its history (9 shown here)
- Every director appointment and resignation: 4
Firms connected to Smile HQ
Other FCA-listed firms that share a director, phone number or address with Smile HQ. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 4
- share its postcode
- 1
In the full report: all 5 connected firms, named
- How each is linked: shared directors (4), the same postcode (1)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Smile HQ
Other firms of the same type (dental or medical practice), nearest first.
In Brentwood
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Smile HQ
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 23 other companies its directors have run, named
- 3 background checks on its contact details
- All 14 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk