Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 31 December 2022
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- START2STOP LIMITED (FRN 1062198) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not START2STOP.
- Example: if START2STOP refers you to a financial adviser, the advice should come from the principal firm, not from START2STOP itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
11-19 Lisson Grove, London, NW1 6SH, United Kingdom
In the full report: 3 background checks
- When start2stop.co.uk first appeared online, and whether it can receive email
- What kind of line 020 7581 4908 is
- Who else gives the postcode NW1 6SH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07371552 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 September 2010 (16 years old)
- Registered office
- 11-19 Lisson Grove, London, NW1 6SH, England
- Nature of business
-
- Other human health activities (SIC 86900)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrew Boamah Opoku | Director | Aug 1966 | 6 Dec 2023 | 2 other companies |
| Neal Mcgroarty | Director | Jun 1984 | 15 Jul 2026 | 2 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
- is FCA-registered
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 2 companies these 2 directors run together
- All 11 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£3.63m
+28% from £2.84m
Cash at bank
£771k
−10% from £859k
Employees (average)
8
Same as 8
Owed within a year
£995k
+203% from £329k
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2019 to 2022
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 07371552. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Start2stop’s history from the FCA register and Companies House, newest first.
2026
17 August 2026
- Became an introducer appointed representative
FCA register
2022
1 June 2022
- Board replaced: its only director left and 3 new directors took over
- Cosmo Henry Villiers Duff Gordon gave up control
- Emeis UK Holdings Limited took control (75–100% of shares)
- Orpea S.A. gave up control
- Orpea S.A. took control (75–100% of shares)
Companies House
2016
6 April 2016
- Cosmo Henry Villiers Duff Gordon took control (75–100% of shares)
Companies House
2010
9 September 2010
- Incorporated at Companies House
Companies House
In the full report: all 28 events
- All 28 events in its history (8 shown here)
- Every director appointment and resignation: 20
Firms connected to Start2stop
Other FCA-listed firms that share a director, phone number or address with Start2stop. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Start2stop
Other firms of the same type (dental or medical practice), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Start2stop
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 28 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk