Start2stop Limited

Reference number: 1062198

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • START2STOP LIMITED (FRN 1062198) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not START2STOP.
  • Example: if START2STOP refers you to a financial adviser, the advice should come from the principal firm, not from START2STOP itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When start2stop.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7581 4908 is
  • Who else gives the postcode NW1 6SH
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
9 September 2010 (16 years old)
Registered office
11-19 Lisson Grove, London, NW1 6SH, England
Nature of business
  • Other human health activities (SIC 86900)

Directors and company secretaries

Name Role Born Appointed Other companies
Andrew Boamah Opoku Director Aug 1966 6 Dec 2023 2 other companies
Neal Mcgroarty Director Jun 1984 15 Jul 2026 2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2
is FCA-registered
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 2 companies these 2 directors run together
  • All 11 people who have ever been directors, with their dates
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Filed accounts and finances

15 months to 31 December 2022Full accountsAudited

Net assets

£3.63m

+28% from £2.84m

Cash at bank

£771k

−10% from £859k

Employees (average)

8

Same as 8

Owed within a year

£995k

+203% from £329k

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2019 to 2022
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 07371552. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Start2stop’s history from the FCA register and Companies House, newest first.

2026

17 August 2026

  • Became an introducer appointed representative

FCA register

2022

1 June 2022

  • Board replaced: its only director left and 3 new directors took over
  • Cosmo Henry Villiers Duff Gordon gave up control
  • Emeis UK Holdings Limited took control (75–100% of shares)
  • Orpea S.A. gave up control
  • Orpea S.A. took control (75–100% of shares)

Companies House

2016

6 April 2016

  • Cosmo Henry Villiers Duff Gordon took control (75–100% of shares)

Companies House

2010

9 September 2010

  • Incorporated at Companies House

Companies House

In the full report: all 28 events

  • All 28 events in its history (8 shown here)
  • Every director appointment and resignation: 20
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Firms connected to Start2stop

Other FCA-listed firms that share a director, phone number or address with Start2stop. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Start2stop

Other firms of the same type (dental or medical practice), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Start2stop

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 28 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Start2stop Limited FCA authorised?
Start2stop Limited (FRN 1062198) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Start2stop?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Start2stop Limited (FRN 1062198) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Start2stop. Example: if Start2stop refers you to a financial adviser, the advice should come from the principal firm, not from Start2stop itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Start2stop’s phone number and website?
The FCA register lists the phone number 020 7581 4908 and the website start2stop.co.uk for Start2stop. If you were given different contact details, use these to check with the firm before going any further.
Is Start2stop a scam or clone?
Start2stop is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Start2stop?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Start2stop's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Start2stop?
Start2stop is owned by Emeis UK Holdings Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 1 June 2022. Before that, it was controlled by Orpea S.A. and Mr Cosmo Henry Villiers Duff Gordon.
Who runs Start2stop?
Companies House lists 2 directors of Start2stop: Andrew Boamah Opoku and Neal McGroarty.
How long has Start2stop been in business?
The company was formed on 9 September 2010.
What do Start2stop’s latest accounts show?
Its latest accounts, to 31 December 2022, show net assets of £3.63m (+28% from £2.84m) and cash at bank of £771k (−10% from £859k).

Sources and links

The full report on Start2stop Limited

£19.99 · Instant PDF download

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