The Penny Group Ltd

Reference number: 536216

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • The Penny Group Ltd (FRN 536216) is an AR of Openwork Limited (FRN 408285). When you use The Penny Group's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from The Penny Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When thepennygroup.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7061 2345 is
  • Who else gives the postcode EC4N 6HL
Instant PDF download
Other names (3)

If you were contacted under any of these names, it is this firm.

  • JSC Financial Trading name: A name it trades under now.
  • Affari Partners LLP Former name: A name it was registered under before.
  • The Penny Group London LLP Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Openwork Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
8 December 2017 (8 years old)
Registered office
7th Floor 80 Cannon Street, London, EC4N 6HL, United Kingdom
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Clement Edward Cowley Director Dec 1985 8 Dec 2017 4 other companies
Michael Joseph Elworthy Director Jul 1983 8 Dec 2017 11 other companies
Graeme Joseph Morrissey Director Sep 1984 8 Dec 2017 12 other companies
Adam David John Roberts Director Nov 1982 8 Dec 2017 4 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
21
closed down
8
are FCA-registered
2

In the full report: all 21 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register, including one no longer authorised
  • The 9 companies these 4 directors run together
Instant PDF download

Filed accounts and finances

Year to 31 March 2022Full accountsNot audited

Net assets

£3.53m

No earlier figure to compare

Cash at bank

£1.63m

No earlier figure to compare

Employees (average)

49

No earlier figure to compare

Owed within a year

£2.44m

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 11103804. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The Penny Group’s history from the FCA register and Companies House, newest first.

2022

15 August 2022

  • The Penny Group Holdings Ltd took control (75–100% of shares)

Companies House

2018

2 January 2018

  • Changed its registered name from "The Penny Group London LLP"

FCA register

2017

8 December 2017

  • Incorporated at Companies House

Companies House

2010

22 December 2010

  • Changed its registered name from "Affari Partners LLP"

FCA register

19 November 2010

  • Became an appointed representative

FCA register

In the full report: all 10 events

  • All 10 events in its history (5 shown here)
  • Every director appointment and resignation: 4
Instant PDF download

Firms connected to The Penny Group

Other FCA-listed firms that share a director, phone number or address with The Penny Group. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
no longer authorised
1
share a director
2

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (2)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like The Penny Group

Other firms of the same type (financial adviser), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Penny Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 21 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 10 events in its history
  • 2 connected firms, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is The Penny Group Ltd FCA authorised?
The Penny Group Ltd (FRN 536216) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for The Penny Group?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. The Penny Group Ltd (FRN 536216) is an AR of Openwork Limited (FRN 408285). When you use The Penny Group's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from The Penny Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Penny Group’s phone number and website?
The FCA register lists the phone number 020 7061 2345 and the website thepennygroup.co.uk for The Penny Group. If you were given different contact details, use these to check with the firm before going any further.
Is The Penny Group a scam or clone?
The Penny Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Penny Group?
Protection works through Openwork Limited, the principal firm responsible for The Penny Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns The Penny Group?
The Penny Group is owned by The Penny Group Holdings Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 15 August 2022.
Who runs The Penny Group?
Companies House lists 4 directors of The Penny Group: Clement Edward Cowley, Michael Joseph Elworthy, Graeme Joseph Morrissey and Adam David John Roberts.
How long has The Penny Group been in business?
The company was formed on 8 December 2017.
What do The Penny Group’s latest accounts show?
Its latest accounts, to 31 March 2022, show net assets of £3.53m (no earlier figure to compare) and cash at bank of £1.63m (no earlier figure to compare).
Does The Penny Group use any other names?
It trades as JSC Financial. It has previously used 2 other names: Affari Partners LLP and The Penny Group London LLP.

Sources and links

The full report on The Penny Group Ltd

£19.99 · Instant PDF download

Loading secure checkout…