The Will Place Limited

Reference number: 1012715

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • The Will Place Limited (FRN 1012715) introduces customers to St. James's Place Wealth Management Plc (FRN 195351). Any regulated advice or arranging is done by the principal, not The Will Place.
  • Example: if The Will Place refers you to a financial adviser, the advice should come from the principal firm, not from The Will Place itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When thewillplace.co.uk first appeared online, and whether it can receive email
  • What kind of line 01509 380092 is, and the other firm that gives it
  • Who else gives the postcode LE11 1DX
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15099912
Company status
Active
Company type
Private limited company
Incorporated
28 August 2023 (3 years old)
Registered office
Amber Court, William Armstrong Drive, Newcastle Upon Tyne, Tyne And Wear, NE4 7YA, England
Nature of business
  • Activities of patent and copyright agents; other legal activities not elsewhere classified (SIC 69109)

Directors and company secretaries

Name Role Born Appointed Other companies
Colin Barry Gill Director Oct 1985 28 Aug 2023 5 other companies
Gareth Richard Love Director Nov 1987 28 Aug 2023 7 other companies
Ashleigh Ralph Charles Sims Director Aug 1993 28 Aug 2023 7 other companies
William Robert Brookes Director Feb 1983 9 Apr 2025 4 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
14
still active
14
are FCA-registered
8

In the full report: all 14 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 8 on the FCA register
  • The 6 companies these 4 directors run together
  • All 8 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£5,267

Up £6,709 from −£1,442

Cash at bank

£7,713

+491% from £1,304

Employees (average)

7

+17% from 6

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15099912. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The Will Place’s history from the FCA register and Companies House, newest first.

Key events (7) All events (19)

2025

1 July 2025

  • Tasl Holdings Limited stopped being a part-owner

Companies House

15 January 2025

  • Sabrina Serene Lodge stopped being a part-owner
  • Tasl Holdings Limited became a part-owner (25–50% of shares)

Companies House

2024

19 June 2024

  • Became an introducer appointed representative

FCA register

2023

28 August 2023

  • Incorporated at Companies House
  • Colin Barry Gill became a part-owner (25–50% of shares)
  • Sabrina Serene Lodge became a part-owner (25–50% of shares)

Companies House

In the full report: all 19 events

  • All 19 events in its history (7 shown here)
  • Every director appointment and resignation: 12
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Firms connected to The Will Place

Other FCA-listed firms that share a director, phone number or address with The Will Place. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
8
share a director
8
share its phone number
1

In the full report: all 8 connected firms, named

  • How each is linked: shared directors (8), the same phone number (1), the same postcode (5)
  • Who links each one: the named directors, with dates
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Firms like The Will Place

Other firms of the same type (financial adviser), nearest first.

In Loughborough

David BlissettLoughboroughAppointed representativeFoundations Financial Planning LtdLoughboroughAppointed representativeFrances BryanLoughboroughAppointed representativeGary BuckleyLoughboroughAppointed representativeIntelligent Financial Advisory Services LtdLoughboroughAppointed representativeKnights Row Commercial Finance LimitedLoughboroughAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Will Place

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 14 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 19 events in its history
  • 8 connected firms, named, and who links them

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Frequently asked questions about this firm

Is The Will Place Limited FCA authorised?
The Will Place Limited (FRN 1012715) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for The Will Place?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. The Will Place Limited (FRN 1012715) introduces customers to St. James's Place Wealth Management Plc (FRN 195351). Any regulated advice or arranging is done by the principal, not The Will Place. Example: if The Will Place refers you to a financial adviser, the advice should come from the principal firm, not from The Will Place itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Will Place’s phone number and website?
The FCA register lists the phone number 01509 380092 and the website thewillplace.co.uk for The Will Place. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is The Will Place a scam or clone?
The Will Place is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Will Place?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for The Will Place's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns The Will Place?
Companies House lists one person with significant control of The Will Place: Mr Colin Barry Gill (25–50% of shares). Before that, it was controlled by Mrs Sabrina Serene Lodge and Tasl Holdings Limited.
Who runs The Will Place?
Companies House lists 4 directors of The Will Place: Colin Barry Gill, Gareth Richard Love, Ashleigh Ralph Charles Sims and William Robert Brookes.
How long has The Will Place been in business?
The company was formed on 28 August 2023.
What do The Will Place’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £5,267 (up £6,709 from −£1,442) and cash at bank of £7,713 (+491% from £1,304).

Sources and links

The full report on The Will Place Limited

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