Velocity Financial Planning Ltd

Reference number: 940298

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Sense Network Limited Reference number: 465124 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Velocity Financial Planning Ltd (FRN 940298) is an AR of Sense Network Limited (FRN 465124). When you use Velocity Financial Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Velocity Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07850 938813

  • Address

    Lake View House, Wilton Drive, Warwick, CV34 6RG, United Kingdom

In the full report: 2 background checks

  • What kind of line 07850 938813 is
  • Who else gives the postcode CV34 6RG
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Sense Network Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
VELOCITY FINANCIAL PLANNING LIMITED
Company number
13013861
Company status
Active
Company type
Private limited company
Incorporated
12 November 2020 (5 years old)
Registered office
The House Of Wealth Earlsdon Park, 53-55 Butts Road, Coventry, Warwickshire, CV1 3BH, United Kingdom
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Tony Ross Director Nov 1983 12 Nov 2020 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 30 November 2025Micro-entity accountsNot audited

Net assets

−£14.2k

−203% from £13.8k

Employees (average)

3

+50% from 2

Owed within a year

£17.4k

+18% from £14.8k

Net assets are negative: on its last balance sheet the company owed £14.2k more than it owned.

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2021 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13013861. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Velocity Financial Planning’s history from the FCA register and Companies House, newest first.

2020

4 December 2020

  • Became an appointed representative
  • Began trading as "Velocity Financial Planning"

FCA register

12 November 2020

  • Incorporated at Companies House
  • Imogen Elinor Holmes became a part-owner (25–50% of shares)
  • Imogen Elinor Holmes stopped being a part-owner
  • Tony Ross took control (25–50% of shares)
  • Tony Ross appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Velocity Financial Planning

Other firms of the same type (financial adviser), nearest first.

In Warwick

Andrew RobinsonWarwickAppointed representativeBeauchamp Wealth LimitedWarwickAppointed representativeCartesian Wealth LimitedWarwickAppointed representativeDavidson Pert Financial Associates LtdWarwickAppointed representativeFay ArrundaleWarwickAppointed representativeLivingstone IFA LimitedWarwickAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Velocity Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 5 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is Velocity Financial Planning Ltd FCA authorised?
Velocity Financial Planning Ltd (FRN 940298) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Velocity Financial Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Velocity Financial Planning Ltd (FRN 940298) is an AR of Sense Network Limited (FRN 465124). When you use Velocity Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Velocity Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Velocity Financial Planning’s phone number?
The FCA register lists the phone number 07850 938813 for Velocity Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Velocity Financial Planning a scam or clone?
Velocity Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Velocity Financial Planning?
Protection works through Sense Network Limited, the principal firm responsible for Velocity Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Velocity Financial Planning?
Companies House lists one person with significant control of Velocity Financial Planning: Mr Tony Ross (25–50% of shares). Before that, it was controlled by Ms Imogen Elinor Holmes.
Who runs Velocity Financial Planning?
Companies House lists one director of Velocity Financial Planning: Tony Ross.
How long has Velocity Financial Planning been in business?
The company was formed on 12 November 2020.
What do Velocity Financial Planning’s latest accounts show?
Its latest accounts, to 30 November 2025, show net assets of −£14.2k (−203% from £13.8k).

Sources and links

The full report on Velocity Financial Planning Ltd

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