Authorised by the FCA
This firm is on the FCA register and authorised to carry out regulated activities.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Level39 Ltd, 1 Canada Square, London, Tower Hamlets, E14 5AB, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When wisealpha.com first appeared online, and whether it can receive email
- What kind of line 020 3927 2790 is
- Whether E14 5AB is a shared office: 26 other firms give it
Other names (1)
If you were contacted under any of these names, it is this firm.
- WiseAlpha Trading name: A name it trades under now.
FCA permissions and consumer protection
- Hold or safeguard your money · Manage or trade investments FSCS may applyEligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
- Give regulated advice FSCS may applyA claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
- Advising on investments (except on Pension Transfers and Pension Opt Outs)
- Arranging (bringing about) deals in investments
- Making arrangements with a view to transactions in investments
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08967521 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 March 2014 (12 years old)
- Registered office
- Level 39 One Canada Square, London, E14 5AB, England
- Nature of business
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- Other information technology service activities (SIC 62090)
- Web portals (SIC 63120)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Syad Rezaah Ahmad | Director | Dec 1981 | 31 Mar 2014 | 4 other companies |
| Sadia Siddique | Director | Nov 1984 | 1 Nov 2022 | 6 other companies |
| Steven Harry Landes | Director | Jul 1960 | 25 Nov 2022 | 5 other companies |
| Syad Rezaah Ahmad | Secretary | Not published | 20 Jan 2017 | – |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 15
- closed down
- 9
- still active
- 6
In the full report: all 15 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£647k
−24% from £849k
Cash at bank
£635k
−11% from £712k
Employees (average)
12
+9.1% from 11
Owed within a year
£288k
−41% from £484k
The accounts for the year to 30 June 2024 do not tag profit before tax in a form that can be read automatically, so it is not shown. The last tagged figure is −£2.46m, for the year to 30 June 2021.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2019 to 2024
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 08967521. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
WiseAlpha Technologies’s history from the FCA register and Companies House, newest first.
2016
15 September 2016
- Regulated by the FCA from this date
- Became authorised by the FCA
FCA register
30 June 2016
- Syad Rezaah Ahmad gained significant control
Companies House
2014
31 March 2014
- Incorporated at Companies House
Companies House
In the full report: all 13 events
- All 13 events in its history (4 shown here)
- Every director appointment and resignation: 7
Firms like WiseAlpha Technologies
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on WiseAlpha Technologies
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 15 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 13 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Check your FSCS cover fscs.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk