Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 31 December 2025
- On its latest accounts it owed £1.51m more than it owned
Responsible principal firm
D G S Independent Financial Advisers Limited Reference number: 225814 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Zhoosh Benefits Ltd (FRN 1010624) introduces customers to D G S Independent Financial Advisers Limited (FRN 225814). Any regulated advice or arranging is done by the principal, not Zhoosh Benefits.
- Example: if Zhoosh Benefits refers you to a financial adviser, the advice should come from the principal firm, not from Zhoosh Benefits itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
D G S Independent Financial Advisers Ltd, 2 Crown Buildings, The Green, London, Waltham Forest, E4 7EX, United Kingdom
In the full report: 2 background checks
- What kind of line 020 8524 8521 is, and the other firm that gives it
- Who else gives the postcode E4 7EX
FCA permissions and consumer protection
- Protection through the principal firmProtection works through D G S Independent Financial Advisers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ZHOOSH BENEFITS LIMITED
- Company number
- 12432185 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 29 January 2020 (6 years old)
- Registered office
- 5a Parkway, Porters Wood, St Albans, Hertfordshire, AL3 6PA, United Kingdom
- Nature of business
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- Other professional, scientific and technical activities not elsewhere classified (SIC 74909)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Stephen Luigi Piacenti | Director | Oct 1965 | 29 Jan 2020 | 3 other companies |
| Simon Ramos-Clews | Director | May 1980 | 29 Jan 2020 | 3 other companies |
| Douglas George Walker | Director | Apr 1947 | 29 Jan 2020 | 6 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 1
- are FCA-registered
- 2
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- The 4 companies these 3 directors run together
Filed accounts and finances
Net assets
−£1.51m
No earlier figure to compare
Owed within a year
£1.72m
+28% from £1.34m
Net assets are negative: on its last balance sheet the company owed £1.51m more than it owned.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12432185. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Zhoosh Benefits’s history from the FCA register and Companies House, newest first.
2024
13 May 2024
- Became an introducer appointed representative
FCA register
2022
9 December 2022
- Dgs Enterprises Limited gave up control
- Zhoosh Group Holdings Limited took control (75–100% of shares)
Companies House
2020
29 January 2020
- Incorporated at Companies House
- Dgs Enterprises Limited took control (75–100% of shares)
Companies House
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms connected to Zhoosh Benefits
Other FCA-listed firms that share a director, phone number or address with Zhoosh Benefits. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 1
- share its phone number
- 1
In the full report: all 2 connected firms, named
- How each is linked: shared directors (1), the same phone number (1), the same postcode (2)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Zhoosh Benefits
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Zhoosh Benefits
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 8 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk