Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
TMG Direct Limited Reference number: 786245 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Amore Life Limited (FRN 1043687) is an AR of TMG Direct Limited (FRN 786245). When you use Amore Life's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Amore Life, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Wellesley House, 204 London Road, Waterlooville, Hampshire, PO7 7AN, United Kingdom
In the full report: 2 background checks
- What kind of line 07496 966676 is, and the other firm that gives it
- Who else gives the postcode PO7 7AN
FCA permissions and consumer protection
- Protection through the principal firmProtection works through TMG Direct Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16637648 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 August 2025 (1 year old)
- Registered office
- Wellesley House, 204 London Road, Waterlooville, Hampshire, PO7 7AN, England
- Nature of business
-
- Management consultancy activities other than financial management (SIC 70229)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ben Everton Williams | Director | May 1985 | 8 Aug 2025 | 12 other companies |
| Lewis Alec Chamberlain-Hughes | Director | May 1989 | 26 Feb 2026 | 3 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 13
- closed down
- 6
- is FCA-registered
- 1
In the full report: all 13 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 2 companies these 2 directors run together
- All 4 people who have ever been directors, with their dates
Key dates in its history
Amore Life’s history from the FCA register and Companies House, newest first.
2026
9 February 2026
- Amore Topco Limited took control (75–100% of shares)
- Ben Everton Williams gave up control
Companies House
2025
31 October 2025
- Became an appointed representative
FCA register
8 August 2025
- Incorporated at Companies House
- Ben Everton Williams took control (75–100% of shares)
Companies House
In the full report: all 11 events
- All 11 events in its history (5 shown here)
- Every director appointment and resignation: 6
Firms connected to Amore Life
Other FCA-listed firms that share a director, phone number or address with Amore Life. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share a director
- 1
- share its phone number
- 1
In the full report: all 3 connected firms, named
- How each is linked: shared directors (1), the same phone number (1), the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Amore Life
Other firms of the same type (mortgage adviser or broker), nearest first.
In Waterlooville
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Amore Life
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 13 other companies its directors have run, named
- 2 background checks on its contact details
- All 11 events in its history
- 3 connected firms, named, and who links them
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Frequently asked questions about this firm
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Who runs Amore Life?
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk