AFS Southern Ltd

Reference number: 672855

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

AFS Compliance Ltd Reference number: 625035 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • AFS Southern Ltd (FRN 672855) is an AR of AFS Compliance Ltd (FRN 625035). When you use AFS Southern's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from AFS Southern, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    023 9259 3336

  • Address

    33 Wessex Road, Waterlooville, Hampshire, PO8 0HS, United Kingdom

In the full report: 2 background checks

  • What kind of line 023 9259 3336 is
  • Who else gives the postcode PO8 0HS
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Asset Finance Solutions Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through AFS Compliance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
AFS (SOUTHERN) LIMITED
Company number
06700093
Company status
Active
Company type
Private limited company
Incorporated
17 September 2008 (18 years old)
Registered office
18 College Street, Petersfield, Hampshire, GU31 4AD
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Mark Richard Bailey Director Jul 1965 17 Sep 2008 None
Anne Caroline Osborn Director Oct 1978 7 Sep 2016 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£1,734

Up £773 from £961

Cash at bank

£2,174

+110% from £1,035

Employees (average)

2

Same as 2

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06700093. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

AFS Southern’s history from the FCA register and Companies House, newest first.

Key events (3) All events (8)

2016

6 April 2016

  • Mark Richard Bailey took control (75–100% of shares)

Companies House

2015

20 February 2015

  • Became an appointed representative

FCA register

2008

17 September 2008

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (3 shown here)
  • Every director appointment and resignation: 2
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Firms like AFS Southern

Other firms of the same type (mortgage adviser or broker), nearest first.

In Waterlooville

Amore Life LimitedWaterloovilleAppointed representativeAmore Mortgages LimitedWaterloovilleAppointed representativeBaxter Financial Services LtdWaterloovilleAppointed representativeLogical Mortgage Solutions LimitedWaterloovilleAppointed representativeMortgage Oasis LimitedWaterloovilleAppointed representativeServisa LimitedWaterloovilleAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on AFS Southern

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is AFS Southern Ltd FCA authorised?
AFS Southern Ltd (FRN 672855) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for AFS Southern?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. AFS Southern Ltd (FRN 672855) is an AR of AFS Compliance Ltd (FRN 625035). When you use AFS Southern's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from AFS Southern, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is AFS Southern’s phone number?
The FCA register lists the phone number 023 9259 3336 for AFS Southern. If you were given different contact details, use these to check with the firm before going any further.
Is AFS Southern a scam or clone?
AFS Southern is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with AFS Southern?
Protection works through AFS Compliance Ltd, the principal firm responsible for AFS Southern's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns AFS Southern?
Companies House lists one person with significant control of AFS Southern: Mark Richard Bailey (75–100% of shares).
Who runs AFS Southern?
Companies House lists 2 directors of AFS Southern: Mark Richard Bailey and Anne Caroline Osborn.
How long has AFS Southern been in business?
The company was formed on 17 September 2008.
What do AFS Southern’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £1,734 (up £773 from £961) and cash at bank of £2,174 (+110% from £1,035).
Does AFS Southern use any other names?
It trades as Asset Finance Solutions.

Sources and links

The full report on AFS Southern Ltd

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