De Chelsea Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for under a year
Protected through the principal
No FCA actions
Active company since 2019
Accounts filed up to 31 July 2025

Responsible principal firm

Chrysalis Finance Limited Reference number: 631193 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
DE CHELSEA LIMITED (FRN 1052296) is an AR of Chrysalis Finance Limited (FRN 631193). When you use DE CHELSEA's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from DE CHELSEA, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

dentalexcellenceuk.com (opens in a new tab)
Phone number

0151 729 0000
Address

Flat 2A, 273 Old Brompton Road, London, Kensington And Chelsea, SW5 9JA, United Kingdom

In the full report: 3 background checks

When dentalexcellenceuk.com first appeared online, and whether it can receive email
What kind of line 0151 729 0000 is, and the other firm that gives it
Who else gives the postcode SW5 9JA

Other names (2)

If you were contacted under any of these names, it is this firm.

Dental Excellence Trading name: A name it trades under now.
Dental Excellence London Trading name: A name it trades under now.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 11956908 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 23 April 2019 (7 years old)
Registered office: Sedulo Liverpool 5th Floor, Walker House Exchange Flags, Liverpool, L2 3YL, England
Nature of business: Dental practice activities (SIC 86230)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Robert Hughes (Dr)	Director	Sep 1984	23 Apr 2019	14 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 14
closed down: 3
still active: 11

In the full report: all 14 companies, named

What each company does, and whether it is still trading
Which of its director sits on each board, and since when
Any that went into liquidation or administration
All 2 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 July 2025Full accountsNot audited

Total equity

£61.1k

Up £61.0k from £100

Cash at bank

£10.5k

No earlier figure to compare

Owed within a year

£59.8k

No earlier figure to compare

Total equity

In the full report: all 6 years of accounts

Every year from 2020 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 11956908. Figures are exactly as filed; nothing is estimated.

Key dates in its history

De Chelsea’s history from the FCA register and Companies House, newest first.

Key events (7) All events (12)

2026

26 February 2026

Became an appointed representative

FCA register

2019

23 April 2019

Incorporated at Companies House
De London Holdings Limited took control (75–100% of shares)
Robert Hughes became the majority owner (50–75% of shares)
Robert Hughes stopped being the majority owner
Sina Ghezel became a part-owner (25–50% of shares)
Sina Ghezel stopped being a part-owner

Companies House

In the full report: all 12 events

All 12 events in its history (7 shown here)
Every director appointment and resignation: 3

Firms connected to De Chelsea

Other FCA-listed firms that share a director, phone number or address with De Chelsea. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its phone number: 1

In the full report: the connected firm, named

How it is linked: the same phone number (1)
Who links it to this firm: the named directors, with dates

Firms like De Chelsea

Other firms of the same type (dental or medical practice), nearest first.

In London

Macmillan Cancer SupportLondonAppointed representative Circle Health Group LimitedLondonAppointed representative British Dental AssociationLondonAppointed representative SheMed LimitedLondonAppointed representative Personal Health Service LimitedLondonAppointed representative TPC Group LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on De Chelsea

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

14 other companies its directors have run, named
3 background checks on its contact details
6 years of accounts, charted
All 12 events in its history
1 connected firm, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is De Chelsea Limited FCA authorised?

De Chelsea Limited (FRN 1052296) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for De Chelsea?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. De Chelsea Limited (FRN 1052296) is an AR of Chrysalis Finance Limited (FRN 631193). When you use De Chelsea's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from De Chelsea, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is De Chelsea’s phone number and website?

The FCA register lists the phone number 0151 729 0000 and the website dentalexcellenceuk.com for De Chelsea. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.

Is De Chelsea a scam or clone?

De Chelsea is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with De Chelsea?

Protection works through Chrysalis Finance Limited, the principal firm responsible for De Chelsea's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns De Chelsea?

De Chelsea is owned by De London Holdings Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 23 April 2019. Before that, it was controlled by Dr Sina Ghezel and Dr Robert Hughes.

Who runs De Chelsea?

Companies House lists one director of De Chelsea: Robert Hughes (Dr).

How long has De Chelsea been in business?

The company was formed on 23 April 2019.

What do De Chelsea’s latest accounts show?

Its latest accounts, to 31 July 2025, show total equity of £61.1k (up £61.0k from £100) and cash at bank of £10.5k (no earlier figure to compare).

Does De Chelsea use any other names?

It trades as Dental Excellence and Dental Excellence London.