Dental Tree Group Ltd

Reference number: 1041331

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Chrysalis Finance Limited Reference number: 631193 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • DENTAL TREE GROUP LTD (FRN 1041331) is an AR of Chrysalis Finance Limited (FRN 631193). When you use DENTAL TREE GROUP's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from DENTAL TREE GROUP, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 8731 9020

  • Address

    De-Ientes Ltd, 771 Finchley Road, London, Barnet, NW11 8DN, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 8731 9020 is
  • Who else gives the postcode NW11 8DN
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • De-ientes dental Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
DENTAL TREE GROUP LIMITED
Company number
08749141
Company status
Active
Company type
Private limited company
Incorporated
25 October 2013 (12 years old)
Registered office
28 Lurke Street, Bedford, MK40 3HU
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Rahendra Naidoo Director Oct 1961 25 Oct 2013 4 other companies
Sunita Naidoo Director Apr 1965 25 Oct 2013 11 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
11
closed down
5
run together
4

In the full report: all 11 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 4 companies these 2 directors run together
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

−£419k

Down £56.6k from −£362k

Cash at bank

£4,473

Up £3,599 from £874

Employees (average)

7

+17% from 6

Net assets are negative: on its last balance sheet the company owed £419k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08749141. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Dental Tree Group’s history from the FCA register and Companies House, newest first.

Key events (3) All events (6)

2025

7 October 2025

  • Became an appointed representative

FCA register

2016

6 April 2016

  • Ellesmere Holding Limited took control (75–100% of shares)

Companies House

2013

25 October 2013

  • Incorporated at Companies House

Companies House

In the full report: all 6 events

  • All 6 events in its history (3 shown here)
  • Every director appointment and resignation: 2
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Firms like Dental Tree Group

Other firms of the same type (dental or medical practice), nearest first.

In London

Macmillan Cancer SupportLondonAppointed representativeCircle Health Group LimitedLondonAppointed representativeBritish Dental AssociationLondonAppointed representativeSheMed LimitedLondonAppointed representativePersonal Health Service LimitedLondonAppointed representativeTPC Group LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Dental Tree Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 11 other companies its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Dental Tree Group Ltd FCA authorised?
Dental Tree Group Ltd (FRN 1041331) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Dental Tree Group?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Dental Tree Group Ltd (FRN 1041331) is an AR of Chrysalis Finance Limited (FRN 631193). When you use Dental Tree Group's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Dental Tree Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Dental Tree Group’s phone number?
The FCA register lists the phone number 020 8731 9020 for Dental Tree Group. If you were given different contact details, use these to check with the firm before going any further.
Is Dental Tree Group a scam or clone?
Dental Tree Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Dental Tree Group?
Protection works through Chrysalis Finance Limited, the principal firm responsible for Dental Tree Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Dental Tree Group?
Dental Tree Group is owned by Ellesmere Holding Limited, which holds 75–100% of shares and 75–100% of votes, since 6 April 2016.
Who runs Dental Tree Group?
Companies House lists 2 directors of Dental Tree Group: Rahendra Naidoo and Sunita Naidoo.
How long has Dental Tree Group been in business?
The company was formed on 25 October 2013.
What do Dental Tree Group’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of −£419k (down £56.6k from −£362k) and cash at bank of £4,473 (up £3,599 from £874).
Does Dental Tree Group use any other names?
It trades as De-ientes dental.

Sources and links

The full report on Dental Tree Group Ltd

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