Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 30 June 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
Sense Network Limited Reference number: 465124 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Ivy Sterling Ltd (FRN 1015039) is an AR of Sense Network Limited (FRN 465124). When you use Ivy Sterling's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Ivy Sterling, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
-
Address
1 Fore Street Avenue, London, City Of London, EC2Y 9DT, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When ivysterling.co.uk first appeared online, and whether it can receive email
- What kind of line 07738 408763 is
- Whether EC2Y 9DT is a shared office: 22 other firms give it
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Sense Network Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14916084 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 June 2023 (3 years old)
- Registered office
- 1 Fore Street Avenue, London, EC2Y 9DT, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jessica Louisa Tivey | Director | May 1987 | 5 Jun 2023 | 2 other companies |
| Scott William Moorhouse | Director | May 1989 | 1 Jul 2025 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Filed accounts and finances
Net assets
£2,599
−48% from £5,000
Employees (average)
2
No earlier figure to compare
Owed within a year
£22.1k
No earlier figure to compare
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14916084. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Ivy Sterling’s history from the FCA register and Companies House, newest first.
2025
1 July 2025
- Scott William Moorhouse became a part-owner (25–50% of shares)
- Scott William Moorhouse appointed as a director
Companies House
2024
15 June 2024
- Became an appointed representative
FCA register
2023
5 June 2023
- Incorporated at Companies House
- Jessica Louisa Tivey became a part-owner (25–50% of shares)
- Jessica Louisa Tivey appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Ivy Sterling
Other FCA-listed firms that share a director, phone number or address with Ivy Sterling. A link shows who the firm is tied to, not whether either can be trusted.
- past link
- 1
In the full report: all 0 connected firms, named
- 1 past link through former directors
Firms like Ivy Sterling
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Ivy Sterling
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 6 events in its history
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Frequently asked questions about this firm
Is Ivy Sterling Ltd FCA authorised?
What does appointed representative mean for Ivy Sterling?
What is Ivy Sterling’s phone number and website?
Is Ivy Sterling a scam or clone?
Is my money safe with Ivy Sterling?
Who owns Ivy Sterling?
Who runs Ivy Sterling?
How long has Ivy Sterling been in business?
What do Ivy Sterling’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk