Key Advice Solutions Limited
Reference number: 979290
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts are overdue at Companies House
Responsible principal firm
Key Retirement Solutions Limited Reference number: 224987 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Key Advice Solutions Limited (FRN 979290) is an AR of Key Retirement Solutions Limited (FRN 224987). When you use Key Advice Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Key Advice Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Baines House, 4 Midgery Court, Fulwood, Preston, Lancashire, PR2 9ZH, United Kingdom
In the full report: 3 background checks
- When keyadvicesolutions.co.uk first appeared online, and whether it can receive email
- What kind of line 0800 294 2607 is, and the other firm that gives it
- Who else gives the postcode PR2 9ZH
Other names (1)
If you were contacted under any of these names, it is this firm.
- SunLife Equity Release Service Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Key Retirement Solutions Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Accounts are overdue at Companies House.
- Company number
- 14191710 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 June 2022 (4 years old)
- Registered office
- Baines House, Midgery Court Pittman Way, Fulwood, Preston, Lancashire, PR2 9ZH, United Kingdom
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| William Benjamin Hale | Director | Oct 1975 | 23 Jun 2022 | 23 other companies |
| Simon Christopher Thompson | Director | Nov 1972 | 23 Jun 2022 | 35 other companies |
| James Tristan Perkin | Director | Sep 1980 | 28 Jan 2026 | 27 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 44
- closed down
- 8
- are FCA-registered
- 6
In the full report: all 44 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 6 on the FCA register
- The 23 companies these 3 directors run together
- All 4 people who have ever been directors, with their dates
Key dates in its history
Key Advice Solutions’s history from the FCA register and Companies House, newest first.
2022
18 July 2022
- Became an appointed representative
FCA register
23 June 2022
- Incorporated at Companies House
- Key Retirement Solutions Limited took control (75–100% of shares)
Companies House
In the full report: all 9 events
- All 9 events in its history (3 shown here)
- Every director appointment and resignation: 5
Firms connected to Key Advice Solutions
Other FCA-listed firms that share a director, phone number or address with Key Advice Solutions. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 5
- share its phone number
- 1
In the full report: all 5 connected firms, named
- How each is linked: shared directors (5), the same phone number (1), the same postcode (5)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Key Advice Solutions
Other firms of the same type (mortgage adviser or broker), nearest first.
In Preston
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Key Advice Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 44 other companies its directors have run, named
- 3 background checks on its contact details
- All 9 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Key Advice Solutions Limited FCA authorised?
What does appointed representative mean for Key Advice Solutions?
What is Key Advice Solutions’ phone number and website?
Is Key Advice Solutions a scam or clone?
Is my money safe with Key Advice Solutions?
Who owns Key Advice Solutions?
Who runs Key Advice Solutions?
How long has Key Advice Solutions been in business?
Does Key Advice Solutions use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk