Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 31 March 2025
- On its latest accounts it owed £114k more than it owned
Responsible principal firm
Chrysalis Finance Limited Reference number: 631193 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- LAND OF SMILES LTD (FRN 1042647) is an AR of Chrysalis Finance Limited (FRN 631193). When you use LAND OF SMILES's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from LAND OF SMILES, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
Land Of Smiles Ltd, 2-3 North Mews, London, Camden, WC1N 2JP, United Kingdom
In the full report: 3 background checks
- When landofsmiles.clinic first appeared online, and whether it can receive email
- What kind of line 020 4587 9741 is
- Who else gives the postcode WC1N 2JP
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15579982 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 March 2024 (2 years old)
- Registered office
- 2-3 Third Floor, 2-3 North Mews, London, WC1N 2JP, England
- Nature of business
-
- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Richard Barrett | Director | Mar 1954 | 20 Mar 2024 | None |
| Amal Amin | Director | Jun 1991 | 22 Nov 2024 | None |
| Richard Barrett | Secretary | Not published | 2 Dec 2024 | – |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
- All 3 people who have been directors, with their dates
Filed accounts and finances
Net assets
−£114k
No earlier figure to compare
Employees (average)
3
No earlier figure to compare
Net assets are negative: on its last balance sheet the company owed £114k more than it owned.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15579982. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Land of Smiles’s history from the FCA register and Companies House, newest first.
2025
20 October 2025
- Became an appointed representative
FCA register
2024
20 September 2024
- Anjali Kiran no longer has significant control
Companies House
26 July 2024
- Anjali Kiran gained significant control
Companies House
20 March 2024
- Incorporated at Companies House
- Richard Barrett took control (75–100% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (5 shown here)
- Every director appointment and resignation: 4
Firms like Land of Smiles
Other firms of the same type (dental or medical practice), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Land of Smiles
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 10 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Land of Smiles Ltd FCA authorised?
What does appointed representative mean for Land of Smiles?
What is Land of Smiles’ phone number and website?
Is Land of Smiles a scam or clone?
Is my money safe with Land of Smiles?
Who owns Land of Smiles?
Who runs Land of Smiles?
How long has Land of Smiles been in business?
What do Land of Smiles’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk