Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2014
- Accounts filed up to 31 August 2022
- One of its directors is also a director of a firm that is no longer authorised
Responsible principal firm
GOODLORD PROTECT LTD Reference number: 836727 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Oh Goodlord Ltd (FRN 845909) is an AR of GOODLORD PROTECT LTD (FRN 836727). When you use Oh Goodlord's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Oh Goodlord, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
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Phone number
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Address
Goodlord, The Hickman, 2-4 Whitechapel Road, London, E1 1EW, United Kingdom
In the full report: 3 background checks
- When goodlord.co first appeared online, and whether it can receive email
- What kind of line 020 3198 2060 is, and the other firm that gives it
- Who else gives the postcode E1 1EW
Other names (2)
If you were contacted under any of these names, it is this firm.
- Acasa Trading name: A name it trades under now.
- Goodlord Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Goodlord Protect Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08933499 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 11 March 2014 (12 years old)
- Registered office
- The Hickman, 2-4 Whitechapel Road, London, E1 1EW, England
- Nature of business
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- Business and domestic software development (SIC 62012)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Radboud Richardus Laurentius Vlaar | Director | Aug 1977 | 13 Sep 2018 | 1 other company |
| William Reeve | Director | Sep 1972 | 1 Nov 2018 | 24 other companies |
| Laurence Roy Garrett | Director | Apr 1967 | 29 Jun 2022 | 24 other companies |
| Jonathan Kenneth Curran | Director | Jun 1982 | 24 Jan 2024 | 1 other company |
| Alexandra Helen Depledge | Director | Feb 1981 | 26 Jan 2026 | 8 other companies |
Other companies run by these 5 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 57
- closed down
- 22
- went insolvent
- 2
In the full report: all 57 companies, named
- What each company does, and whether it is still trading
- Which of these 5 directors sit on each board, and since when
- The 2 that went into liquidation or administration
- The 5 on the FCA register, including one no longer authorised
- The 1 company these 5 directors run together
- All 17 people who have ever been directors, with their dates
Filed accounts and finances
Employees (average)
309
+41% from 219
The firm files group accounts. These are the parent company’s own figures: the group’s combined figures are not published in a form that can be read reliably.
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2019 to 2022
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 08933499. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Oh Goodlord’s history from the FCA register and Companies House, newest first.
2020
15 October 2020
- Radboud Richardus Laurentius Vlaar stopped being a part-owner
- Thomas Neil Mundy stopped being a part-owner
- William Reeve stopped being a part-owner
Companies House
2019
16 July 2019
- Became an appointed representative
FCA register
2018
14 November 2018
- Finch Capital Fund II Coöperatief U.A. became a part-owner (25–50% of shares)
- Finch Capital Fund II Coöperatief U.A. stopped being a part-owner
- Rocket Internet SE stopped being a part-owner
Companies House
13 November 2018
- Radboud Richardus Laurentius Vlaar became a part-owner (25–50% of shares)
- The Oh Goodlord Employee Benefit Trust became a part-owner (25–50% of shares)
- The Oh Goodlord Employee Benefit Trust stopped being a part-owner
- Thomas Neil Mundy became a part-owner (25–50% of shares)
- William Reeve became a part-owner (25–50% of shares)
Companies House
2016
28 December 2016
- Rocket Internet SE became a part-owner (25–50% of shares)
Companies House
2014
11 March 2014
- Incorporated at Companies House
Companies House
In the full report: all 45 events
- All 45 events in its history (14 shown here)
- Every director appointment and resignation: 29
Firms connected to Oh Goodlord
Other FCA-listed firms that share a director, phone number or address with Oh Goodlord. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- no longer authorised
- 1
- share a director
- 3
In the full report: all 5 connected firms, named
- How each is linked: shared directors (3), the same phone number (1), the same postcode (3)
- Who links each one: the named directors, with dates
- 2 past links through former directors
Firms like Oh Goodlord
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Oh Goodlord
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 57 other companies its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 45 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk