Oh Goodlord Ltd

Reference number: 845909

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Oh Goodlord Ltd (FRN 845909) is an AR of GOODLORD PROTECT LTD (FRN 836727). When you use Oh Goodlord's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Oh Goodlord, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When goodlord.co first appeared online, and whether it can receive email
  • What kind of line 020 3198 2060 is, and the other firm that gives it
  • Who else gives the postcode E1 1EW
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Acasa Trading name: A name it trades under now.
  • Goodlord Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Goodlord Protect Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
11 March 2014 (12 years old)
Registered office
The Hickman, 2-4 Whitechapel Road, London, E1 1EW, England
Nature of business
  • Business and domestic software development (SIC 62012)

Directors and company secretaries

Name Role Born Appointed Other companies
Radboud Richardus Laurentius Vlaar Director Aug 1977 13 Sep 2018 1 other company
William Reeve Director Sep 1972 1 Nov 2018 24 other companies
Laurence Roy Garrett Director Apr 1967 29 Jun 2022 24 other companies
Jonathan Kenneth Curran Director Jun 1982 24 Jan 2024 1 other company
Alexandra Helen Depledge Director Feb 1981 26 Jan 2026 8 other companies

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
57
closed down
22
went insolvent
2

In the full report: all 57 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • The 2 that went into liquidation or administration
  • The 5 on the FCA register, including one no longer authorised
  • The 1 company these 5 directors run together
  • All 17 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 August 2022Group accountsAudited

Employees (average)

309

+41% from 219

The firm files group accounts. These are the parent company’s own figures: the group’s combined figures are not published in a form that can be read reliably.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2019 to 2022
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 08933499. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Oh Goodlord’s history from the FCA register and Companies House, newest first.

2020

15 October 2020

  • Radboud Richardus Laurentius Vlaar stopped being a part-owner
  • Thomas Neil Mundy stopped being a part-owner
  • William Reeve stopped being a part-owner

Companies House

2019

16 July 2019

  • Became an appointed representative

FCA register

2018

14 November 2018

  • Finch Capital Fund II Coöperatief U.A. became a part-owner (25–50% of shares)
  • Finch Capital Fund II Coöperatief U.A. stopped being a part-owner
  • Rocket Internet SE stopped being a part-owner

Companies House

13 November 2018

  • Radboud Richardus Laurentius Vlaar became a part-owner (25–50% of shares)
  • The Oh Goodlord Employee Benefit Trust became a part-owner (25–50% of shares)
  • The Oh Goodlord Employee Benefit Trust stopped being a part-owner
  • Thomas Neil Mundy became a part-owner (25–50% of shares)
  • William Reeve became a part-owner (25–50% of shares)

Companies House

2016

28 December 2016

  • Rocket Internet SE became a part-owner (25–50% of shares)

Companies House

2014

11 March 2014

  • Incorporated at Companies House

Companies House

In the full report: all 45 events

  • All 45 events in its history (14 shown here)
  • Every director appointment and resignation: 29
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Firms connected to Oh Goodlord

Other FCA-listed firms that share a director, phone number or address with Oh Goodlord. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
no longer authorised
1
share a director
3

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (3), the same phone number (1), the same postcode (3)
  • Who links each one: the named directors, with dates
  • 2 past links through former directors
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Firms like Oh Goodlord

Other firms of the same type (insurance broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Oh Goodlord

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 57 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 45 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Oh Goodlord Ltd FCA authorised?
Oh Goodlord Ltd (FRN 845909) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Oh Goodlord?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Oh Goodlord Ltd (FRN 845909) is an AR of GOODLORD PROTECT LTD (FRN 836727). When you use Oh Goodlord's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Oh Goodlord, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Oh Goodlord’s phone number and website?
The FCA register lists the phone number 020 3198 2060 and the website goodlord.co for Oh Goodlord. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is Oh Goodlord a scam or clone?
Oh Goodlord is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Oh Goodlord?
Protection works through Goodlord Protect Ltd, the principal firm responsible for Oh Goodlord's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Oh Goodlord?
Companies House lists no one with significant control of Oh Goodlord now. Before that, it was controlled by Mr William Reeve, Mr Thomas Neil Mundy and Mr Radboud Richardus Laurentius Vlaar.
Who runs Oh Goodlord?
Companies House lists 5 directors of Oh Goodlord: Radboud Richardus Laurentius Vlaar, William Reeve, Laurence Roy Garrett, Jonathan Kenneth Curran and Alexandra Helen Depledge.
How long has Oh Goodlord been in business?
The company was formed on 11 March 2014.
What do Oh Goodlord’s latest accounts show?
Does Oh Goodlord use any other names?
It trades as Acasa and Goodlord.

Sources and links

The full report on Oh Goodlord Ltd

£19.99 · Instant PDF download

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