Pocock Rutherford & Co Limited

Reference number: 531661

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

ValidPath Financial Limited Reference number: 836465 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Pocock Rutherford & Co Limited (FRN 531661) is an AR of ValidPath Financial Limited (FRN 836465). When you use Pocock Rutherford & Co's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Pocock Rutherford & Co, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pocockrutherford.com first appeared online, and whether it can receive email
  • What kind of line 01442 876333 is, and the other firm that gives it
  • Who else gives the postcode HP4 2JF
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • Pocock Rutherford Financial Advisers Trading name
  • Pocock Rutherford & Co. Ltd Former name
  • Pocock Rutherford & Company Limited Former name
  • What House Mortgage Advisers Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through ValidPath Financial Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
POCOCK RUTHERFORD & CO. LTD
Company number
07095799
Company status
Active
Company type
Private limited company
Incorporated
4 December 2009 (16 years old)
Registered office
Suite 7a, Building 6, Croxley Park, Hatters Lane, Watford, Hertfordshire, WD18 8YH, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
David Charles Pocock Director Jun 1956 4 Dec 2009 19 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
19
closed down
8
are FCA-registered
2

In the full report: all 19 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Full accountsNot audited

Net assets

−£549k

Down £256k from −£292k

Cash at bank

£114k

Up £110k from £3,220

Owed within a year

£1.90m

+50% from £1.26m

Net assets are negative: on its last balance sheet the company owed £549k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 07095799. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pocock Rutherford & Co’s history from the FCA register and Companies House, newest first.

Key events (9) All events (21)

2025

3 June 2025

  • David Pocock gave up control
  • Pocock Sanders Limited took control (75–100% of shares)

Companies House

2024

2 December 2024

  • Changed its registered name from "Pocock Rutherford & Company Limited"

FCA register

14 November 2024

  • Changed its registered name from "Pocock Rutherford & Co. Ltd"

FCA register

2023

7 June 2023

  • Stephen Alan Ferrett no longer has significant control

Companies House

2016

6 April 2016

  • David Pocock took control (75–100% of shares)
  • Stephen Alan Ferrett gained significant control

Companies House

2010

15 September 2010

  • Became an appointed representative

FCA register

2009

4 December 2009

  • Incorporated at Companies House

Companies House

In the full report: all 21 events

  • All 21 events in its history (9 shown here)
  • Every director appointment and resignation: 9
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Firms connected to Pocock Rutherford & Co

Other FCA-listed firms that share a director, phone number or address with Pocock Rutherford & Co. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
2
share its phone number
1

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (2), the same phone number (1), the same postcode (1)
  • Who links each one: the named directors, with dates
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Firms like Pocock Rutherford & Co

Other firms of the same type (financial adviser), nearest first.

In Berkhamsted

Aurelian Financial Planning LtdBerkhamstedAppointed representativeJoanne MartinBerkhamstedAppointed representativePocock Sanders LimitedBerkhamstedAppointed representativeStringer MannBerkhamstedAppointed representativeQuadrant Pension Services LtdBerkhamstedAppointed representativeEdwards Associates Independent Wealth Advisers LTDBerkhamstedAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pocock Rutherford & Co

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 19 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 21 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Pocock Rutherford & Co Limited FCA authorised?
Pocock Rutherford & Co Limited (FRN 531661) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Pocock Rutherford & Co?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Pocock Rutherford & Co Limited (FRN 531661) is an AR of ValidPath Financial Limited (FRN 836465). When you use Pocock Rutherford & Co's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Pocock Rutherford & Co, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pocock Rutherford & Co’s phone number and website?
The FCA register lists the phone number 01442 876333 and the website pocockrutherford.com for Pocock Rutherford & Co. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is Pocock Rutherford & Co a scam or clone?
Pocock Rutherford & Co is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pocock Rutherford & Co?
Protection works through ValidPath Financial Limited, the principal firm responsible for Pocock Rutherford & Co's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pocock Rutherford & Co?
Pocock Rutherford & Co is owned by Pocock Sanders Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 3 June 2025. Before that, it was controlled by Mr Stephen Alan Ferrett and Mr David Pocock.
Who runs Pocock Rutherford & Co?
Companies House lists one director of Pocock Rutherford & Co: David Charles Pocock.
How long has Pocock Rutherford & Co been in business?
The company was formed on 4 December 2009.
What do Pocock Rutherford & Co’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of −£549k (down £256k from −£292k) and cash at bank of £114k (up £110k from £3,220).
Does Pocock Rutherford & Co use any other names?
It trades as Pocock Rutherford Financial Advisers. It has previously used 3 other names: Pocock Rutherford & Co. Ltd, Pocock Rutherford & Company Limited and What House Mortgage Advisers.

Sources and links

The full report on Pocock Rutherford & Co Limited

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