Principle Financial Services Ltd: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 9 years
Protected through the principal
No FCA actions
Active company since 2017
Accounts filed up to 28 February 2025

Responsible principal firm

New Leaf Distribution Limited Reference number: 460421 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
Principle Financial Services Ltd (FRN 786445) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Principle Financial Services's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from Principle Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

01702 431130

Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
Address

Principle Financial Services, The Springboard Centre, Mantle Lane, Coalville, LE67 3DW, United Kingdom

In the full report: 2 background checks

What kind of line 01702 431130 is, and the 152 other firms that give it
Who else gives the postcode LE67 3DW

FCA permissions and consumer protection

Protection through the principal firm
Protection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 10643951 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 28 February 2017 (9 years old)
Registered office: Lonsdale, High Street, Lutterworth, LE17 4AD, United Kingdom
Nature of business: Life insurance (SIC 65110)
Pension funding (SIC 65300)
Activities of insurance agents and brokers (SIC 66220)
Other activities auxiliary to insurance and pension funding (SIC 66290)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Shane Fox	Director	Oct 1962	28 Feb 2017	None
Samantha Petra Hagon	Director	Nov 1970	12 Jun 2018	2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 2
still active: 2

In the full report: all 2 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration

Filed accounts and finances

Year to 28 February 2025Small company accountsNot audited

Total equity

£50.3k

−43% from £87.8k

Cash at bank

£60.7k

−44% from £109k

Employees (average)

3

Same as 3

Owed within a year

£10.5k

−50% from £20.8k

Total equity

In the full report: all 6 years of accounts

Every year from 2020 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10643951. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Principle Financial Services’s history from the FCA register and Companies House, newest first.

Key events (5) All events (10)

2017

10 August 2017

Became an appointed representative

FCA register

5 June 2017

Samantha Petra Hagon stopped being a part-owner

Companies House

28 February 2017

Incorporated at Companies House
Samantha Petra Hagon became a part-owner (25–50% of shares)
Shane Fox took control (75–100% of shares)

Companies House

In the full report: all 10 events

All 10 events in its history (5 shown here)
Every director appointment and resignation: 4

Firms connected to Principle Financial Services

Other FCA-listed firms that share a director, phone number or address with Principle Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 12
share its phone number: 12

In the full report: all 12 connected firms, named

How each is linked: the same phone number (12)
Who links each one: the named directors, with dates

Firms like Principle Financial Services

Other firms of the same type (insurance broker), nearest first.

In Coalville

Complete Health and Protection LtdCoalvilleAppointed representative Fairview Broking LimitedCoalvilleAppointed representative Thrive Card LtdCoalvilleAppointed representative Elevate Risk Services LtdCoalvilleAuthorised James Timothy WalkerCoalvilleAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Principle Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

2 other companies its directors have run, named
2 background checks on its contact details
6 years of accounts, charted
All 10 events in its history
12 connected firms, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Principle Financial Services Ltd FCA authorised?

Principle Financial Services Ltd (FRN 786445) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Principle Financial Services?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Principle Financial Services Ltd (FRN 786445) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Principle Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Principle Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Principle Financial Services’ phone number?

The FCA register lists the phone number 01702 431130 for Principle Financial Services. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 152 other FCA firms, one of which is no longer authorised.

Is Principle Financial Services a scam or clone?

Principle Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Principle Financial Services?

Protection works through New Leaf Distribution Limited, the principal firm responsible for Principle Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Principle Financial Services?

Companies House lists one person with significant control of Principle Financial Services: Mr Shane Fox (75–100% of shares). Before that, it was controlled by Ms Samantha Petra Hagon.

Who runs Principle Financial Services?

Companies House lists 2 directors of Principle Financial Services: Shane Fox and Samantha Petra Hagon.

How long has Principle Financial Services been in business?

The company was formed on 28 February 2017.

What do Principle Financial Services’ latest accounts show?

Its latest accounts, to 28 February 2025, show total equity of £50.3k (−43% from £87.8k) and cash at bank of £60.7k (−44% from £109k).