Pure (Norwich) Limited

Reference number: 1054591

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Social Money Limited Reference number: 675283 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • PURE (NORWICH) LIMITED (FRN 1054591) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not PURE (NORWICH).
  • Example: if PURE (NORWICH) refers you to a financial adviser, the advice should come from the principal firm, not from PURE (NORWICH) itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07738 813376

  • Address

    Castle House, 7A Castle Meadow, Norwich, Norfolk, NR1 3BY, United Kingdom

In the full report: 2 background checks

  • What kind of line 07738 813376 is
  • Who else gives the postcode NR1 3BY
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Pure Brides Trading name
  • Pure Brides Bridal Showroom Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Social Money Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06614066
Company status
Active
Company type
Private limited company
Incorporated
9 June 2008 (18 years old)
Registered office
Castle House 7a Castle Meadow Castle House, 7a Castle Meadow, Norwich, NR1 3BY, England
Nature of business
  • Retail sale of clothing in specialised stores (SIC 47710)

Directors and company secretaries

Name Role Born Appointed Other companies
Anna-Marie Hare Director Sep 1969 9 Jun 2008 4 other companies
David Michael Simpson Director Jul 1970 3 Jun 2024 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
closed down
4
still active
1

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 30 November 2025Abridged accountsNot audited

Profit before tax

£73.7k

Not compared: the previous accounts cover a different length of time

Net assets

£91.0k

+220% from £28.4k

Cash at bank

£48.0k

−30% from £69.0k

Employees (average)

15

Same as 15

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06614066. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pure (Norwich)’s history from the FCA register and Companies House, newest first.

Key events (3) All events (7)

2026

20 April 2026

  • Became an introducer appointed representative

FCA register

2016

6 April 2016

  • Anna-Marie Hare took control (75–100% of shares)

Companies House

2008

9 June 2008

  • Incorporated at Companies House

Companies House

In the full report: all 7 events

  • All 7 events in its history (3 shown here)
  • Every director appointment and resignation: 2
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Firms like Pure (Norwich)

Other firms of the same type (retailer), nearest first.

In Norwich

A A Zelley LtdNorwichAppointed representativeAleks Jewellers LimitedNorwichAppointed representativeAnglia Guns Centre LimitedNorwichAppointed representativeAnglian Carpets LimitedNorwichAppointed representativeEast Anglia Furniture LtdNorwichAppointed representativeG Force Systems LtdNorwichAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pure (Norwich)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is Pure (Norwich) Limited FCA authorised?
Pure (Norwich) Limited (FRN 1054591) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Pure (Norwich)?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Pure (Norwich) Limited (FRN 1054591) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not Pure (Norwich). Example: if Pure (Norwich) refers you to a financial adviser, the advice should come from the principal firm, not from Pure (Norwich) itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pure (Norwich)’s phone number?
The FCA register lists the phone number 07738 813376 for Pure (Norwich). If you were given different contact details, use these to check with the firm before going any further.
Is Pure (Norwich) a scam or clone?
Pure (Norwich) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pure (Norwich)?
Protection works through Social Money Limited, the principal firm responsible for Pure (Norwich)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pure (Norwich)?
Companies House lists one person with significant control of Pure (Norwich): Mrs Anna-Marie Hare (75–100% of shares).
Who runs Pure (Norwich)?
Companies House lists 2 directors of Pure (Norwich): Anna-Marie Hare and David Michael Simpson.
How long has Pure (Norwich) been in business?
The company was formed on 9 June 2008.
What do Pure (Norwich)’s latest accounts show?
Its latest accounts, to 30 November 2025, show profit before tax of £73.7k (not compared: the previous accounts cover a different length of time) and net assets of £91.0k (+220% from £28.4k).
Does Pure (Norwich) use any other names?
It trades as Pure Brides and Pure Brides Bridal Showroom.

Sources and links

The full report on Pure (Norwich) Limited

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