Simple Approach Limited

Reference number: 1011750

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Golden Charter Limited Reference number: 965279 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • SIMPLE APPROACH LIMITED (FRN 1011750) is an AR of Golden Charter Limited (FRN 965279). When you use SIMPLE APPROACH's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from SIMPLE APPROACH, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01384 470122

  • Address

    76-82, Cemetery Road, Lye, Stourbridge, West Midlands, DY9 8DB, United Kingdom

In the full report: 2 background checks

  • What kind of line 01384 470122 is
  • Who else gives the postcode DY9 8DB
Instant PDF download

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Golden Charter Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14839602
Company status
Active
Company type
Private limited company
Incorporated
2 May 2023 (3 years old)
Registered office
76-82 Cemetery Road, Lye, Stourbridge, West Midlands, DY9 8DB, United Kingdom
Nature of business
  • Funeral and related activities (SIC 96030)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel Jonathan Kendrick Director Sep 1977 2 May 2023 3 other companies
John Vernon Kendrick Director Aug 1947 2 May 2023 3 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
still active
3
is FCA-registered
1

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 3 companies these 2 directors run together
Instant PDF download

Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

−£16.2k

No earlier figure to compare

Cash at bank

£1,084

No earlier figure to compare

Employees (average)

0

No earlier figure to compare

Net assets are negative: on its last balance sheet the company owed £16.2k more than it owned.

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14839602. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Simple Approach’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2024

24 March 2024

  • Became an appointed representative

FCA register

2023

2 May 2023

  • Incorporated at Companies House
  • Daniel Jonathan Kendrick became a part-owner (25–50% of shares)
  • John Vernon Kendrick became a part-owner (25–50% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 2
Instant PDF download

Firms connected to Simple Approach

Other FCA-listed firms that share a director, phone number or address with Simple Approach. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
Instant PDF download

Firms like Simple Approach

Other firms of the same type (funeral director), nearest first.

In Stourbridge

H Porter & Sons (Memorials) LimitedStourbridgeAppointed representativeJ.vernon Kendrick LimitedStourbridgeAppointed representative

In the Dudley (DY) postcode area

A & A Walters LimitedTiptonAppointed representativeEdwin Harris & Sons LimitedKidderminsterAppointed representativeJ Freeman and Son (Netherton) LimitedDudleyAppointed representativeJ W Marsh Funeral Directors LtdBrierley HillAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Simple Approach

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 7 events in its history
  • 1 connected firm, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Simple Approach Limited FCA authorised?
Simple Approach Limited (FRN 1011750) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Simple Approach?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Simple Approach Limited (FRN 1011750) is an AR of Golden Charter Limited (FRN 965279). When you use Simple Approach's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Simple Approach, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Simple Approach’s phone number?
The FCA register lists the phone number 01384 470122 for Simple Approach. If you were given different contact details, use these to check with the firm before going any further.
Is Simple Approach a scam or clone?
Simple Approach is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Simple Approach?
Protection works through Golden Charter Limited, the principal firm responsible for Simple Approach's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Simple Approach?
Companies House lists 2 people with significant control of Simple Approach: Mr John Vernon Kendrick (25–50% of shares) and Mr Daniel Jonathan Kendrick (25–50% of shares).
Who runs Simple Approach?
Companies House lists 2 directors of Simple Approach: Daniel Jonathan Kendrick and John Vernon Kendrick.
How long has Simple Approach been in business?
The company was formed on 2 May 2023.
What do Simple Approach’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of −£16.2k (no earlier figure to compare) and cash at bank of £1,084 (no earlier figure to compare).

Sources and links

The full report on Simple Approach Limited

£19.99 · Instant PDF download

Loading secure checkout…