The Whiter Smile Ltd

Reference number: 707451

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Chrysalis Finance Limited Reference number: 631193 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • The Whiter Smile Ltd (FRN 707451) introduces customers to Chrysalis Finance Limited (FRN 631193). Any regulated advice or arranging is done by the principal, not The Whiter Smile.
  • Example: if The Whiter Smile refers you to a financial adviser, the advice should come from the principal firm, not from The Whiter Smile itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 7486 1047

  • Address

    102 Baker Street, London, W1U 6FY, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 7486 1047 is
  • Who else gives the postcode W1U 6FY
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • Baker Street Dental Clinic Trading name
  • Baker Street Dental Group Trading name
  • Dental Lounge Former trading name
  • Earls Court Dental Clinic Former trading name
  • Liverpool Street Dental Clinic Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
THE WHITER SMILE LIMITED
Company number
04287842
Company status
Active
Company type
Private limited company
Incorporated
14 September 2001 (25 years old)
Registered office
32 Frithville Gardens Shepherds Bush, London, W12 7JN, England
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Samir Pheechool Boulis (Dr) Director Jul 1975 5 Dec 2008 4 other companies
Samir Pheechool Boulis Secretary Not published 1 Dec 2014 –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
still active
4

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 October 2025Small company accountsNot audited

Net assets

£2.16m

+6.7% from £2.02m

Cash at bank

£9,723

−57% from £22.6k

Employees (average)

25

Same as 25

Owed within a year

£3.83m

+2.8% from £3.73m

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04287842. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The Whiter Smile’s history from the FCA register and Companies House, newest first.

Key events (5) All events (22)

2016

1 October 2016

  • Pheechool Holdings Limited took control (75–100% of shares)

Companies House

14 September 2016

  • Samir Pheechool Boulis took control (75–100% of shares)

Companies House

2015

22 June 2015

  • Became an introducer appointed representative

FCA register

2008

5 December 2008

  • Board replaced: all 3 directors left and a new director took over

Companies House

2001

14 September 2001

  • Incorporated at Companies House

Companies House

In the full report: all 22 events

  • All 22 events in its history (5 shown here)
  • Every director appointment and resignation: 7
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Firms like The Whiter Smile

Other firms of the same type (dental or medical practice), nearest first.

In London

Macmillan Cancer SupportLondonAppointed representativeCircle Health Group LimitedLondonAppointed representativeBritish Dental AssociationLondonAppointed representativeSheMed LimitedLondonAppointed representativePersonal Health Service LimitedLondonAppointed representativeTPC Group LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Whiter Smile

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 22 events in its history

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Frequently asked questions about this firm

Is The Whiter Smile Ltd FCA authorised?
The Whiter Smile Ltd (FRN 707451) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for The Whiter Smile?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. The Whiter Smile Ltd (FRN 707451) introduces customers to Chrysalis Finance Limited (FRN 631193). Any regulated advice or arranging is done by the principal, not The Whiter Smile. Example: if The Whiter Smile refers you to a financial adviser, the advice should come from the principal firm, not from The Whiter Smile itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Whiter Smile’s phone number?
The FCA register lists the phone number 020 7486 1047 for The Whiter Smile. If you were given different contact details, use these to check with the firm before going any further.
Is The Whiter Smile a scam or clone?
The Whiter Smile is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Whiter Smile?
Protection works through Chrysalis Finance Limited, the principal firm responsible for The Whiter Smile's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns The Whiter Smile?
The Whiter Smile is owned by Pheechool Holdings Limited, which holds 75–100% of shares, since 1 October 2016.
Who runs The Whiter Smile?
Companies House lists one director of The Whiter Smile: Samir Pheechool Boulis (Dr).
How long has The Whiter Smile been in business?
The company was formed on 14 September 2001.
What do The Whiter Smile’s latest accounts show?
Its latest accounts, to 31 October 2025, show net assets of £2.16m (+6.7% from £2.02m) and cash at bank of £9,723 (−57% from £22.6k).
Does The Whiter Smile use any other names?
It trades as Baker Street Dental Clinic and Baker Street Dental Group. It has previously used 3 other names: Dental Lounge, Earls Court Dental Clinic and Liverpool Street Dental Clinic.

Sources and links

The full report on The Whiter Smile Ltd

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