Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Kroll Securities Ltd Reference number: 466588 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Veld Capital Advisory LLP (FRN 1001600) is an AR of Kroll Securities Ltd (FRN 466588). When you use Veld Capital Advisory's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Veld Capital Advisory, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
5th Floor, 105 Wigmore Street, London, Westminster, W1U 1QY, United Kingdom
In the full report: 2 background checks
- What kind of line 020 4582 3777 is, and the other firm that gives it
- Who else gives the postcode W1U 1QY
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Kroll Securities Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- OC442979 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Limited liability partnership
- Incorporated
- 4 July 2022 (4 years old)
- Registered office
- 5th Floor 105 Wigmore Street, London, W1U 1QY, England
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Justin Deering Sulger | LLP designated member | Dec 1973 | 30 Sep 2022 | 3 other companies |
| TC EUROPEAN CREDIT HOLDINGS LIMITED | Corporate LLP designated member | Not published | 4 Jul 2022 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 4 people who have ever been directors, with their dates
Key dates in its history
Veld Capital Advisory’s history from the FCA register and Companies House, newest first.
2025
17 March 2025
- Chris Zugaro no longer has significant control
- Michael Conner Searcy no longer has significant control
Companies House
2023
21 August 2023
- Became an appointed representative
FCA register
2022
30 September 2022
- Justin Deering Sulger became the majority owner (50–75% of shares)
- Justin Deering Sulger appointed as a director
Companies House
4 July 2022
- Incorporated at Companies House
- Chris Zugaro gained significant control
- Michael Conner Searcy gained significant control
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Veld Capital Advisory
Other FCA-listed firms that share a director, phone number or address with Veld Capital Advisory. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its phone number
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same phone number (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
- 1 past link through former directors
Firms like Veld Capital Advisory
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Veld Capital Advisory
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 2 background checks on its contact details
- All 8 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk