Icon Financial Limited
Reference number: 933704
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 6 years
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 30 June 2025
- On its latest accounts it owed £2,346 more than it owned
Responsible principal firm
ValidPath Financial Limited Reference number: 836465 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Icon Financial Limited (FRN 933704) is an AR of ValidPath Financial Limited (FRN 836465). When you use Icon Financial's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Icon Financial, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
6th Floor, 3 Valentine Place, London, SE1 8QH, United Kingdom
In the full report: 3 background checks
- When iconfinancial.co.uk first appeared online, and whether it can receive email
- What kind of line 029 2049 4495 is, and the other firm that gives it
- Who else gives the postcode SE1 8QH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through ValidPath Financial Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12803378 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 August 2020 (6 years old)
- Registered office
- 6th Floor 3 Valentine Place, London, SE1 8QH, England
- Nature of business
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- Financial management (SIC 70221)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Philip Pecar | Director | Feb 1983 | 1 Mar 2025 | 17 other companies |
| NPW ASSET HOLDINGS LTD | Corporate director | Not published | 30 Jan 2026 | 6 other companies |
| NPW GROUP SERVICES LTD | Corporate director | Not published | 30 Jan 2026 | 7 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 18
- closed down
- 2
- is FCA-registered
- 1
In the full report: all 18 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 6 companies these 3 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
−£2,346
−269% from £1,391
Cash at bank
£4,504
−36% from £7,041
Employees (average)
2
Up 2 from 0
Owed within a year
£7,200
+20% from £6,000
Total equity is negative: on its last balance sheet the company owed £2,346 more than it owned.
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2021 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12803378. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Icon Financial’s history from the FCA register and Companies House, newest first.
2022
3 March 2022
- Ian Matthew Stuart Falder no longer has significant control
Companies House
25 February 2022
- Npw Asset Holdings Ltd took control (75–100% of shares)
Companies House
2020
8 September 2020
- Became an appointed representative
FCA register
10 August 2020
- Incorporated at Companies House
- Ian Matthew Stuart Falder gained significant control
Companies House
In the full report: all 12 events
- All 12 events in its history (5 shown here)
- Every director appointment and resignation: 7
Firms connected to Icon Financial
Other FCA-listed firms that share a director, phone number or address with Icon Financial. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 1
- share its phone number
- 1
In the full report: all 5 connected firms, named
- How each is linked: shared directors (1), the same phone number (1), the same postcode (4)
- Who links each one: the named directors, with dates
Firms like Icon Financial
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Icon Financial
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 18 other companies its directors have run, named
- 3 background checks on its contact details
- 5 years of accounts, charted
- All 12 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Icon Financial Limited FCA authorised?
What does appointed representative mean for Icon Financial?
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Is Icon Financial a scam or clone?
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Who owns Icon Financial?
Who runs Icon Financial?
How long has Icon Financial been in business?
What do Icon Financial’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk